After the success of the first Battle of the Brands post, I thought I would revisit the subject, but this time use the heavy weight of New Zealand, in terms of social media engagement. The brand I am referring to, of course, is the All Blacks. With 1.87 million likes on Facebook and 170 thousand […]
Author Archive for: Rob
About Rob Lane
This author has yet to write their bio.Meanwhile lets just say that we are proud Rob Lane contributed a whooping 4 entries.
Entries by Rob Lane
Following up to yesterdays post, I’m now going to look at the top NZ brands on Facebook and compare them to our most engaging brands, our most trusted brands and the most engaging brands on Facebook in the US. Interesting side note: The All Blacks were left off this list despite have 1.8 million […]
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Find the best self-tuition books on how to pitch and win new business – we review four of our favourites. Perfect Pitch: The Art of Selling Ideas and Winning NewBusiness Written by Jon Steel Published – October 2006 A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and […]
Interviews are always a nervous ordeal but more often than not a well-prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can leave […]