Shelly Davies book, sweary

“Hey Y’all…” Shelly Davies book launch

Join us for the Auckland launch of Shelly Davies’ new book Good Shit I’ve Learned.

Shelly Davies book, sweary

The unexpurgated version

Shelly Davies book, swear words excluded

No swearing in this version

Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning.

Why?

Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. And this is our first party we’re hosting together.

You might have heard… Shelly wrote a book! It’s so good that Creative Agency Secrets want to help her sell a few copies AND get you facetime with the raw, sensible life-advice which is cram-packed into this volume.  We”re organising a book launch – more on that below and link to get tickets.

** When I read the book, I knew I wanted to give copies to my friends – it’s that sort of a book. **

You know how you sit around with wise girlfriends and guyfriends and talk shit and love on each other and share cool stuff you’ve learned and just generally lift each other up, because, #love? That’s what this book is – a collection of good shit I’ve learned, that brings me joy, and has helped me become, well, ME. And I hope it’ll help you become more YOU.

This event ticket INCLUDES a copy of Shelly’s book – but wait – there are 2 versions……

Oh and FYI… YOU who’s cringing at her potty mouth…. Shelly has a NON-SWEARY VERSION. So don’t be put off – she thought of you!!  The book will be RELEASED on 22 September and costs $38.87 at bookstores. Your ticket price includes a FREE copy of the book (did I mention this already?).

So choose your ticket carefully because one gives you the warts-and-all sweary version of “Good Shit I’ve Learned” by Shelly Davies and the other ticket gives you the nicely-tidy-no-swear-words version of “Good Stuff I’ve Learned” by Shelly Davies.

And just bring a friend with you – or your teen child – or your auntie or business partner. They will thank you. I promise.

Who should attend?

Women. Women in business, women wanting to advance their careers, women who know that being self-aware is the pathway to freedom, success, joy.
Men. Men who work with women. Men who are challenged by the #MeToo and want to understand and not look like an idiot, men who want to understand their co-workers, their life partners, their children.

What will you learn that you can use?

It’s full of powerful thinking that can help us feel and behave differently in our lives, work, and careers. At the very least, it’s fucking entertaining – as is Shelly when you meet her in the flesh. 

Get your tickets to Shelly Davies live and in the flesh Auckland Book Launch. 

Oh, and you can watch Shelly’s TEDx talk “Write Like a Reader” so you can see her style.  And read her website to understand why she’s a Rockstar Writer.

trade show, exposition, marketing B2B, trade show marketing

Trade Marketing tips

You asked us about Trade Marketing.  This is when you sell something to another business and they sell it to the ultimate customer.  Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of B2B marketing still hold true.
 

Trade marketing is a sub-type of B2B

What I love about any B2B is that the audience is individually identifiable. You can get or build a list of actual individuals who you can sell to.  The best way to start that is through identifying these things

  1. industry type
  2. sub-type of industry
  3. job title of decision makers and decision-influencers
Then you are within reach of a clearly identified audience.  List broker will sell you lists, you can research and build your own too.  If you choose the latter, please start with the trade association or professional body for the industry.  That’s a great way to short-cut list building.

After the list, how to approach

Getting a list is only the beginning.  You need to brand build with specific campaigns so that prospects recognise your business name or your product name (or both).  Trade shows can be useful here because people who are interested are all gathered into a single location on a single day and you can meet many face to face.
Getting your strategy aligned with the prospect’s need is critical.  Because it’s so easy to mess up an approach and build bad feeling against your brand.  For this reason we always create a hypothesis and we test this out before a general launch.
Today a mailing list of 100 names is being tested for a client.  When we see how it’s received [Good so far, thanks for asking 54% open rate 4% click through] then we can make decisions about whether to adapt / improve or just to roll it out to the rest of the prospect list.

Top 10 tips for trade marketing

  1. Automate follow ups – have a pre-set process for capturing and following up
  2. Time is always short – but don’t cut short conversations on the stand.  Invest in the people who do come to build relationships
  3. Connect on LinkedIn to everyone you meet if possible
  4. Be very clear about what you are promising to prospects
  5. Have a “cute” offer [fidget spinners are popular now]
  6. If you use scrolling video at a trade show, always sub-title it so people get the message from afar
  7. Put on your best smile.  It’s my biggest business success tool – people remember my warm smile
  8. Make eye contact and be the first to break contact after smiling and saying hello.  This is un-threatening
  9. Have a ‘golden question‘ or two ready for your prospect discovery questions
  10. Turn up every year – as long as the show brings in prospects, plan to be there.  Consistency pays off
Creative Agency Secrets is expert in B2B marketing.  We understand how to research trade buyers, how to build a list of possible buyers, how to present your product or service to them and how to get them to buy from you over and over again.
If you want to learn more, read this article about Trade Show Marketing.  And this case study about your business location

Sir Gordon Tietjens – Owning High Performance

Speaking at the EMA Managers and Team Leaders Conference. My notes.

I’m playing for Samoa and my goal to take Samoa to the Olympics in 2020 – as a coach it’s always about we not about I.  TEAM = together everyone achieves more.

When I was first appointed in 1994 I wanted to create a culture on traditional values, honesty, humour, humility, respect.  Athletes go out and perform for me – you empty the tank.

You can see humility in someone quickly.  Federer got beaten by Nadal at Wimbledon – Federer gained in defeat, losing although painful was still a gain.  it was the greatest game of tennis ever.  It hurts when you lose but it doesn’t mean failure if you gave it everything you have.

Why were the AB 7s team successful? 12 world series, 2 world cups and beaten in the quarter final at the Olympics by Fiji. I saw that as just one tournament. I didn’t have the best players, but I had the best teams.

Read more

nz marketing summit 2017

Foster Innovation at the NZ Marketing Summit 2017

Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”.

Attend Four International Keynotes

  • Brigitte Slattery (Head of Marketing – Lifestyle Group @ Foxtel Australia)
  • Nick Lanzafame (Head of Strategic Insights & Analytics @ Buzzfeed)
  • Charlotte Dewhurst (Global Marketing Direct @ Les Mills International)
  • Col Kennedy (General Manager – Brand & Customer Experience @ Country Road)

Explore Three Programming Tracks

  • Digital & Social
  • Brand & Content
  • Tech & Experiential

Along with the 20+ speakers featured, the Marketing Summit offers a choice of two full-day workshops. “The Content Workshop” and “Brand Building Blocks 2.0” will be held the following day on September 22nd.

Join and connect with 300+ fellow industry professionals in generating and exchanging insights to fuel brand development. You can register before 5pm on August 25th and secure early bird pricing.

SKYCITY Convention Center, Auckland

21 September 2017

8:30am – 5:00pm

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Social Media Conference 2016

Get early bird tickets for the Social Media Conference 2016

Do you want to learn about Social Media to CONNECT, ENGAGE AND GROW?

Then join fellow Business Owners, Social Media peeps and other amazing people who have already registered for the Social Media Conference 2016.

Accelerate your learning of:

+ Social Media Strategy
+ Developing content that will rock your Brand
+ Using live video to project your presence
+ Networking and building online communities
+ Using Google apps to grow your business
+ Using social media to Sell to an International Market like China and the USA
+ How to sell to the new generation of Millennials
+ Combining Webinars and social media for added sales results

With table topics on:

+ Snapchat
+ Instagram
+ Facebook Business
+ Facebook Advertising
+ LinkedIn
+ Outsourcing
+ Pinterest
+ Blogging
+ Podcasting
+ YouTube
+ Facebook Live
+ and much more

If you want to grow your Business using Social Media then this is the place to be.

[button_5 bg=”orange” text_color=”dark” text=”register-now.png” align=”center” href=”http://socialmediaconference.co.nz/”/]

The Speakers

  • Amanda Jordan from Google
  • Tom Walter form Tumblr flying in from Australia
  • Robert C Stern flying in from the USA and known as the King of Live Video
  • Pauline Stockhausen – Speaker at the Social Media Marketing World in San Diego
  • Natalie Cutler Welsh and Wanita Z Fourie – bringing fabulous information from the Social Media Marketing World in San Diego. Both have been on TV, radio and newspapers
  • Andrew Baird – Digital Marketing and Business Growth Guru
  • Simon Young – creating magic in International Markets.

Networking

Fabulous opportunities to network. People have made significant business connections during the conference and friendships which extend beyond professional contexts.

Audience

Solopreneurs, small and medium size business owners, and people working in social media roles either within corporates or externally, community managers, bloggers, podcasters and anyone wanting to expand their knowledge and understanding of social media.

EARLY BIRD SALES END JULY 31. Book your ticket today for $560.00 which includes GST, full buffet style lunch for both days, refreshments, access to recordings of the conference speakers, prizes and much more.

Because the audience is geared towards the small/medium size business, payment plans are available. You can see the selection of plans here.

There’s a large contingent of International Business Owners booking and people from all over New Zealand. The seating is limited and is selling fast. Don’t miss out.

[button_5 bg=”orange” text_color=”dark” text=”reserve-your-spot.png” align=”center” href=”http://socialmediaconference.co.nz/” new_window=”Y”/]

Conference wrap up

The BEST conference wrap-ups engage

Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees.  2 minutes of my life wasted.

Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee.

The only thing they’re missing is a sign-up form to encourage me to ask for more information and an invite for next year’s event……

To be fair, they had a show reel too…. so not yet a perfect performance!

How do you know that your business website is performing?

Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business.

The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing promotion budgets.

That is no longer true.

All businesses run on Key Performance Indicators and so today I am going to run through a few important measurements that you can use to see if your website is performing well.

Going Web Mobile

The first one – and the most important is mobility. Google has announced that it will be including mobile-friendliness as part of its algorithm from 21st April.
Test your website here 

If your website fails the test – get in touch with your developers and build a mobile friendly website.

Machine readers for key words

The second one is a quick test to see how a “machine” reads the words on your website. We all know Google, Bing and Yahoo are search engines. What we forget is that engines aren’t human. When machines read web pages they find different emphases than we humans do.

Here’s a test you can do – take the words from your website home page and paste them into the Open Calais Viewer  Click ‘submit’ and then they tell you which words and phrases a machine thinks are important in what you’ve written. If those words are not the most important key words for your website – re-write them until they align.

Clever humans have written another machine reader which also shows sentiment analysis – what subtle messages are communicated using the tone of voice and context of your home page texts. Take the same words and paste them into Alchemi API Language . The keywords tab on the left is colour coded to show positive (green), negative (red) and neutral (grey) sentiment. The size of the squares shows the perceived importance of each phrase.

Expert copywriting for the web combines both human and machine reading – it’s very worthwhile getting these right.  Creative Agency Secrets are copywriting experts.

If you can write clearly about what you do, show off pictures and short articles and work with social media, email marketing and old-fashioned direct mail then your business can stand out.

Get local

Did you know that Google, as the premier search engine, is getting increasingly local? You do not have to compete with a huge national firm who does the same thing as you. It’s easy now just to set your search horizon to the local geography that you serve.

Let me prove it to you. Open up a search engine (Google, Yahoo Search or Bing) and search for “Your business name” and “Your suburb”. Do you show up? Probably yes.

Now change the search to “Your business type/profession” and “Your suburb”. Same answers? Or not?

Narrowing the search terms you show up for allows local businesses to shine as beacons to the local prospective customers they want to work with. And for New Zealand business owners, this is a godsend. Google’s Webmaster Tools are free supports that allow you to register your physical location with them so you can include a Google Map with a red pin at your location. Then customers can easily find your premises and load directions into their mobile phone maps for driving directions.

The hard part of web marketing

There was always going to be a “BUT” in this article…. well here it is.

You cannot get the search results you want with a static website that hasn’t been updated or changed for months.

This means that business owners need to learn how to rub and maintain their websites, just like driving a car – this means acquiring a knowledge of how to present your business to its best advantage, how to show off your skills, how to find the right audience and encourage them to come to your website – not just once but over and over.

In short, you need to learn how to Drive Your Website.

We are running training during May 2015 in 5 cities in NZ to teach you how to do this.  Blogging Concentrated NZ starts on May 1st in Auckland and ends in Christchurch on May 9th.

Are you the CEO of your business website?

Yes I’m asking you if you drive business success from your website?

Is someone in charge of making your firm’s website successful?  Making the websitedeliver business goals?  It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging Concentrated education.

Announcing the Blogging Concentrated New Zealand Tour

Running to five dates, we are bringing the US founders of Blogging Concentrated, Dan Morris and Rachel Martin, to NZ so we can get ahead learning how to become the CEO of our websites and drive business success.

Five dates, Four Cities, Two Leaders and One YOU.

Join us in Auckland on May 1, May 3; Wellington on May 6th; Nelson on May 7th and Christchurch on May 9th for the best, practical website marketing execution training available.

What will I learn?

Websites are the modern marketer’s best tool to build new revenue streams and grow audience engagement.  This training comes from the leading edge of best practice with two international practitioners sharing their up to date knowledge.

Learn specific techniques that will deliver outcomes including:

  • Audience engagement with clusters marketing
  • Persuasion and action techniques
  • How to tell a story
  • Using data dashboards to improve conversions
  • The copywriting words that create engagement
  • How to use custom sidebars to optimise your adverts
  • A YouTube strategy to keep viewers on your videos
  • And more….
Watch the 4 minute video Dan and Rachel recorded about the NZ sessions 
Everything taught in the sessions is based on real-world learning and used daily in Dan and Rachel’s own business websites.  They know these techniques work.
You will be learning practical solutions from knowledgeable technicians.

Blogging Concentrated Testimonials

“I think you are going to revolutionize the way I write posts – the Adsense lecture was phenomenal. We will be contacting you with more specific questions e.g. How on earth do we get the CPM per post spreadsheet – and everything else, once we decompress what we’ve learned.”  R Miller

“You know when you go to a conference and you sit through sessions that simply regurgitate stuff you already know?  Yeah, I hate that, which is why I’m so excited about being at Blogging Concentrated Atlanta, Dan R Morris and Rachel Martin have put together a ton of original content that is not just informative but actionable.  When they come to your town you should definitely sign up and go.”  Simon Salt

“Stay in front of your audience was worth the price of the conference ticket! Wow!” Penny Woodin Rogers

“@DanRMorris 16 minutes in and mind exploding with actions already!” Amie Flowerday

“Hi Dan,  Just wanted to say thank you so much for all the valuable information you and Rachel gave us this weekend.  You can not put any price on what we learned, and I am forever in debt to you both!”  Emily Luscombe

Want to pay less for the event?

The Blogging Concentrated business has 2 parts – training events and BC Prime, a subscriber community who buy training and advice by monthly subscription.  If you’re curious about the depth of knowledge these guys bring to training events – read the BC Prime page – note the huge quantity of 2014 Release Archives – impressive, eh?  6 – 10 new pieces of educational content per month…

Choose BC Prime when you book your ticket and pay less – but GET MORE.

Ready to become the CEO of your website?
Join us by booking your ticket

button register

There are two prices, one for BC Prime members and one for the public.
Avoid limp education, buzz phrases and marketing hype.  Concentrate on workable, practical solutions that you can implement immediately on your website.
You know where to come!

 

Writing a price change email for Event Marketing

Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt.  Copyblogger Media is running an event and…. well you work out why you think they needed to write this message.

Use the same paragraph topics if you need to use a similar tactic to fill your event with paying punters.

Subject line: Authority Rainmaker price drop!

We’ve dropped the price of Authority Rainmaker registration from $1,295 to $795 for a limited time. Head over now and grab your spot:http://authorityrainmaker.com

Still here?

Then perhaps you want to know why …Last year we sold out the event months in advance because we were limited to 400 people. We also had to make the ticket price somewhat expensive, because we didn’t want to skimp on anything – food, parties, the audio/visual experience, and so on.

This year things are different in two key ways.

And this is allowing us to lower our ticket prices and get this party truly rocking.

First of all, this year we sold sponsorships. Thanks to the generosity of cool companies like Moz, AWeber, Feedblitz, TopRank Online Marketing, and our Legend Sponsor, Spears Marketing, expenses have been drastically reduced. We had no idea that we would get such an enthusiastic response from our friends in the digital marketing community!

Secondly, we’re in a much larger venue that is turning out to cost us less than the 400-seat venue we had last year. Working with the team at the Ellie Caulkins Opera House has been amazing, and it’s a real treat to have such a magnificent venue without being charged an arm and a leg.

In short, if we would have known earlier how well things would go on the expenses front, we would have sold tickets at a much lower rate so no one was excluded by the high ticket price. We don’t produce this event to maximize profit … we do it to enhance the strength of our community.But it’s not too late to adjust. So we’ve lowered the registration rate to $795. We even issued partial refunds to anyone who paid more than $795!

Cool, right? The event is shaping up to be even better than our high expectations. And now it costs you less to experience it. Check out the details, but remember, the price won’t stay this low forever:http://authorityrainmaker.com

See you soon …

Brian Clark

Founder and CEO

Copyblogger Media