Contact Forms: New business development copywriting
Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous.
You need to get better at contact forms:
Here are the symptoms
- lots of people visit your website (probably)
- few get in touch to find out more
- fewer move up the funnel towards purchase
- pipeline does not get many new enquiries from the website
How to Copywrite contact forms
- Be economic with words
- Only ask for information you NEED
- Seek originality in your wording
We found a great example from Markitors – they offer a neat free tips service. Using the one free tip offer encourages action by the reader and recruits an email address to an autoresponder series.
And take a read of our earlier article on Best Practice Email sign up Forms
One Free tip button encourages action
