Tag Archive for: covid19

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Marketing for short planning horizons

14 May, 2020/0 Comments/in Marketing, Recession /by Rebecca Caroe

Messaging for marketing campaigns during Covid19

We realise the super-short time horizon that we can work on.

Plan for the immediate future. Do campaigns that work within a 1 week time horizon.

Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious and careful about making predictions.

How to write a good Covid-19 email

30 March, 2020/0 Comments/in B2B, Digital media, Direct Marketing /by Rebecca Caroe

There are 3 types of message – two are a waste of time and effort.

Focus appropriately.
Give clear messages.
Understand the customer’s point of view.
Be practical.

Help others to stay within the Government’s Level 4 guidelines.

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