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Can Staff Destroy your Brand using Social Media

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We had a great event with MyHR this morning to answer this question for business owners.

Clue – the answer is “yes”!

The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not clearly communicating to customers, staff, stakeholders and shareholders.

The slide decks by Rebecca Caroe and Jason Ennor are below.

Watch the video on the Creative Agency Secrets YouTube Channel.

Any questions – please get in touch.  We are happy to offer a free 20 minute phone chat to prospective clients.

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Failure of the creative agency business model

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Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets.

Years ago I realised three things

  1. No agency staff are trained on how to do biz dev
  2. A process must underpin successful, reliably consistent new business
  3. Only by getting buy in from all the senior team can it work in the medium term

Our new business methodology underpins all our work and that’s why, like Blair, our  recommendations from past clients fall into 2 camps. The politely nice and the ecstatic. For the latter, we  succeed in embedding a process that has continued long after our consulting assignment ended.  That is the difference the Creative Agency Secrets team makes in new business development.

Follow our 8 step New Business Methodology in the categories on the right side you’ll see articles listed on each step that can help your business embed, codify and practice new business development successfully.

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