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privacy act 2020, NZ marketing association, B2B marketing,

Direct Marketing Best Practice Guidelines

Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines.

Good advice here for:

  1. Legal collection of personal information (13 Principles)
  2. Storage and security of data
  3. Access and disclosure
  4. Maintenance of data
  5. Removal / suppression of names from databases
  6. Data selection tips (list brokers)
  7. Data warranty register

privacy act 2020, NZ marketing association, B2B marketing,