Direct Marketing Best Practice Guidelines

Estimated reading time: 1 min

Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines.

Good advice here for:

  1. Legal collection of personal information (13 Principles)
  2. Storage and security of data
  3. Access and disclosure
  4. Maintenance of data
  5. Removal / suppression of names from databases
  6. Data selection tips (list brokers)
  7. Data warranty register

privacy act 2020, NZ marketing association, B2B marketing,

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