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NZ Tech is our new export story

Many of you know I work with New Zealand Trade and Enterprise. I’ve been doing B2B marketing digital implementation coaching projects with businesses who export.

I am delighted to find that Technology is now a sizeable export sector for the NZ economy. The razzamatazz launch was last week, but the reality is in front of me daily.

Local investment

Startups are getting funded – overseas money and home-grown angel groups are active, growing and increasing in sophistication.

early stage company, startup investing, innovation leader, NZ innovation

Both these numbers speak to the aggregate – I see the specifics in my clients. Innovation continues as firms prove the concept locally and quickly look overseas for expansion. I think lockdown and covid has accelerated this trend – many don’t wait for the full MVP  at home nowadays.

Sustainability matters alongside growth

Investors do care about the medium term future – who wants an investment to fall off because of climate change? The ‘clean, green NZ’ banner may not be as universal, but we are still incorporating those principles into the businesses which get launched from a New Zealand base. New Zealand, sustainable competitiveness, capital investment growth


In summary, I’m delighted that these stats are proving what I see on the ground. If you are exporting, or an overseas reader of this blog – take a look at what NZ tech firms can offer your business. You never know, we could end up working together!