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From attraction to traction: build your list with Unbounce landing pages

Landing pages are important to drive valuable conversions for your business as we wrote before, whether from current customers or new prospects. But designing the perfect landing page can take several weeks to accomplish.

Well, at least, it used to.

Enter Unbounce, a tool we are using to create beautifully designed landing pages, built to deliver easily measurable outcomes.

Yes, we know: there’s a ton of groundbreaking offers popping around on the internet every day, promising to be the Holy Grail of marketing. Luckily you have us to filter the noise and point you in the right direction! 🙂

Why we chose Unbounce Pages

This complete add-on tool has the advantage of offering quick creation and editing, cutting a lot of time from the development stage of the landing page strategy for our clients. Unbounce delivers agile results, not neglecting the “best practices” learned by the developers with intense market research. Every Unbounce landing page is completely mobile responsive, which means extra points for you in Google’s eyes.

Having a successful business on the internet is a tricky thing if you don’t focus on driving results with the right strategy. Among lots of features, Unbounce offers A/B tests and Google Analytics tracking that are amazing at collecting data and eliminating doubts in the decision-making process. It can all be integrated seamlessly into WordPress, Joomla and other CMS platforms, so the landing page doesn’t feel disconnected from the rest of your website. When a visitor gives you their e-mail address, it can automatically go to your new MailChimp highly-focused list for future prospects. Simple as that.  Check out all the Unbounce integrations.

Build your mailing list

Do you feel like building a highly-focused list of contacts is what’s missing from your digital marketing strategy? Contact us right away.

creative agency secrets new landing pages

The Landing Page: Is Yours Performing?

Landing pages are undoubtedly one of the most powerful features of your entire website. We’re willing to bet that, regardless of the purpose of your website, you have at least one landing page to filter your web traffic towards a purchase decision or other desired action. You don’t want to let your prospective customers slip away because your landing pages are ineffective, do you?

This got us thinking, “How effective are our own landing pages at driving action?” Further exploration of this question revealed our landing pages could, indeed, be better.

What makes an effective landing page?

Each landing page only serves a single purpose.

It should be stripped of the full range of information available on the rest of the website in order to focus the visitor. Having additional content on the page only distracts the visitor from the reason they arrived there and, thus, decreases the likelihood of a successful conversion.

Your landing page should also be able to accurately measure where your traffic is coming from and where they go next. Having too many variables on the page creates unnecessary complications in your analytics and reduces the effectiveness of the page.

Our old landing pages were visually outdated and cluttered with a stack of information that did not show clear actions.

How did we improve them?

The solution came in the form of Unbounce, a tool that specifically builds quality landing pages which drive results. We have dedicated an entire blog post to explaining the advantages of Unbounce – subscribe to our blog to catch future posts and to stay up to date on other marketing tips for business.

We redesigned the landing pages for our 3 core offerings as a business – Marketing Services, Training and Free Marketing Advice.

Aside from an enhanced aesthetic make-over, which fits in perfectly with our branding and design, the pages now have a much clearer and appealing interface, outline the purpose of the page and make it even easier for visitors to find exactly what they need to take further action.

We compare the old and new versions of the same page:

Old vs. New Landing Page Designs

Marketing Advice

free-marketing-advice BEFORE

OLD 

Free marketing advice landing page

NEW 

 

Marketing Training

marketing-training BEFORE

OLD 

Marketing Training landing page

NEW 

 

Marketing Services

marketing-services BEFORE

OLD 

Marketing Services landing page

NEW 

Which looks more appealing to you?

Do you need help improving your landing pages?

Get in touch!