Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
All the names listed can be purchased by subscription from our sister website Brands Seeking Agencies.com Remember, many of these businesses visit our site because they are looking for information about new business and about creative marketing agencies. They may be in the market for a new agency – try getting in touch. Agencies McCann [...]
Welcome to Blog number 3 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs to distribute it [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
Welcome to Part 2 of Blog number 2 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. To see part 1 of Lists, Email Marketing and your Blog, click here Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, [...]
If you can create compelling, authoritative content, you can draw viewers to your site. That’s it. The new rules of internet marketing. Why have the rules changed? In the old days the media creators (newspapers, book publishers) controlled the game. That’s why the costs of entry were so high – the value of being a [...]
We like to feature good business development marketing campaigns for agencies when we spot them – and here is a great example from Boston, MA, USA agency, The Mothers of Invention. Robert Rosenthal, the CEO has been an innovator online for business development for years. I first came across him on a FB page called [...]
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