Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Successfully selecting your marketing agency
Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
By rebecca Monday May 30, 2011
Brands Seeking Agencies
All the names listed can be purchased by subscription from our sister website Brands Seeking Agencies.com Remember, many of these businesses visit our site because they are looking for information about new business and about creative marketing agencies. They may be in the market for a new agency – try getting in touch. Agencies McCann [...]
By rebecca Friday May 27, 2011