social media conference 2017 auckland

Become Social Media Savvy with the Social Media Conference 2017

Are you looking to use Social Media to benefit your business but just don’t know how?

Social Media isn’t just for kids these days. In fact, it’s one of the biggest platforms for a business to market in today’s environment. Whether it be Business to Consumer or Business to Business, the Social Media Conference 2017 provides insights on how to utilise these skills to your business benefit.

Expand your knowledge in this field through New Zealand’s biggest Social Media conference hosted by The Online Business Academy for its fourth year.

Rebecca Caroe Social Media Conference

Rebecca Caroe (CEO of Creative Agency Secrets)

Marketing experts from all over the world come together to talk about their experiences with Social Media, how it helped them in their business ventures and how it can help you market to a larger audience through Social Media.

Listen

  • Wanita Z (Founder of the Online Business Academy)
  • John Kapos “Chocolate Johnny” (Chocolatier to Marketing Mogul)
  • Andrew Baird (Business Coach)
  • Our very own Rebecca Caroe on “The Art of Pre-suasion: Content, Keywords and Social.” 

Discover

  • Omni channel Experience
  • Social Selling through Social Media
  • How to run Live Events

Learn 

  • Be Seen, Heard and Found Online
  • Build and networking your brand through Social Media Outlets
  • Win your customers through Social Media
  • Deal with the difficult customers online

 Master 

  • Twitter
  • Facebook
  • Snapchat
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • And much more

Seize the opportunity to network with business owners from all over the country and develop connections for your business. Gain information that can assist with expanding your business through Social Media platforms and understand how Social Media aids with keeping up to date with the evolving business world. If you’re serious about expanding your business, you wouldn’t want to miss Social Media Conference 2017.

SkyCity Auckland
September 15th and 16th 2017
8:00am – 5:00 pm

 Use the code “REBECCA” at the checkout to get a $250 discount!

RESERVE YOUR SPOT
Social Media in a circle around the earth

A Beginner’s Guide to Social Media Marketing

You cannot possibly compete online if you do not have a strong social media presence. It is one of the most influential platforms on the internet, so you must start developing engaging campaigns on the likes of Facebook, Twitter, YouTube and Instagram, if you haven’t already. Our goal is, therefore, to help you develop an effective social media strategy that will ensure you stand apart from your industry rivals.

Focus on Relationships Not Sales

Take a look at Dove’s social media presence; their goal is to inspire and promote confidence in people (particularly women) globally; selling soap appears to be a secondary objective to this positive message. Many beginners often make the mistake of giving it the hard sell when using social media for the first time; however, this will provide little to no value to your brand. If you want to engage with your followers, you need to give them a reason to follow you. While you might believe you have the best product in town, your target market might take a little convincing.

So, instead of pushing your goods and services onto social media followers, aim to create social media posts that make you different from your competitors. For example, you could launch an online competition, share helpful blogs and post high-quality photos for their enjoyment. You should only publish promotional ads every three to five social media posts.

Integrate Video Marketing

Some of the most inventive advertising is currently happening in video marketing. Take a look at this online advert for Hotels.com. According to Cisco, online videos will make up more than 80% of consumer traffic by 2020. It is, therefore, a powerful tool to use on social media, as people are more likely to drop everything they are doing to watch a funny or informative video. You should strive to develop creative, entertaining and unique videos that make people not only want to follow your page but share your posts.

YouTube is also one of the most influential social media platforms, with more than one billion unique views each month. If you want to become a leading channel on YouTube, you should not only create innovative videos, but you could buy subscribers from Social Media Daily to boost your profile and encourage views and subscribers.

Listen to Feedback

Consumer feedback is the cornerstone of a successful business, as it allows a brand to refine their goods and services to improve customer satisfaction. Lego has long seen the value in working with customers to improve its products.

Social Media can be a superb platform to gain insights from your past, current and potential customers. You should ask questions to provide customers with a forum, so you can offer the perfect service – so it can be great for product development purposes and could save a company a significant amount of money in the future.

Engage

It is important to make your social media followers feel that they are more than just a number. L’Oreal encourages staff to use the hashtag #lifeatloreal to promote the culture at the organisation this, in turn, encourages consumers to see the company as human and approachable.

You should engage with your followers, responding to their comments, mentions and direct messages. It will prove to them that you are a caring brand that appreciates their social media following, which will encourage online and brand loyalty.

So, if you want to embark on an effective social media marketing strategy, you should aim to be creative, active and helpful in your online approach.

YouTube accounts merge

Help! My YouTube Accounts Won’t Merge!

YouTube-logo-full_colorOne of our clients has recently taken to creating videos to showcase their products on the company website. This of course includes uploading the videos to their new YouTube account to help promote the company and the products they are selling. In doing so, they noticed the previous owner of the company had created a YouTube account with a similar name (a variation of the company name). With a decent chunk of views having stacked up on the old channel, our client wanted to know if it was possible to bring the two accounts together, since, they were essentially the same business anyway.

There were a few complications at this point: our client had contacted the previous owner of the company about getting the videos from the old channel. Unfortunately, the previous owner had not used the account for quite some time. He didn’t know what the password was and having since sold the business, his email address had been deleted, leaving his YouTube account hanging in a state of limbo, unable to be logged in and edited for future access.

As it turns out, not being able to access the account doesn’t affect the outcome – YouTube simply do not allow accounts to be merged for any reason. That’s right, if you have millions of views locked away in an account you can no longer access, too bad. They’re lost!

youtube-support-merge-accountsIf you were able get in to the account to grab the videos, the only way to get all of the videos on to the same account is by logging in, downloading the videos, and re-uploading them on the new channel. This resets the view count back to zero, erasing any clout you may have built up on the website with the older account.

Thankfully the videos in question were of lower quality, looked incredibly dated and the views weren’t substantial enough to cause any serious headaches.

The End Result?

Continue adding high quality content to the new channel, and ignore the old one.

A frustrating outcome, but a valuable lesson learned along the way.

How can you avoid YouTube account complications?

If you want to migrate videos from one channel to another, ensure you have the video file itself is saved somewhere other than YouTube, set the channel up right the first time, so that you do not need to create a second one and use an email address that is unlikely to expire (hint: Gmail is YouTube’s best friend). With these points in mind, you should be able to rescue any valuable content, but sadly you will have to forget about bringing them together and leveraging the success of the old videos to promote the new ones.

A frustration we must all  live with unless YouTube suddenly change their account settings. (Sigh).

Getting the best from Facebook updates for business

before

Before starting – cramped text and hyperlink not embedded

A quick tutorial showing good practice to encourage click throughs.

We start with a quick look at the “before” scenario.  The text is continuous and the url (hidden in the image) is not embedding correctly.  The post gets no clicks or click throughs to the website.

  1. Before starting – cramped text and hyperlink not embedded
  2. Type the URL first and then Facebook allows you to select the image you want
  3. Inserting blank lines in the text spaces it out and forces the “See More” link to appear
  4. Corrected hyperlinks to See more and Hyperlink to your website or blog.

 

correct image upload

Type the URL first and then Facebook allows you to select the image you want.

Separate lines

Inserting blank lines in the text spaces it out & forces the See More link to appear

Moving forward to some of the resolutions – each one is explained in the caption.

Facebook business post errors

Corrected hyperlinks to See More and site link.

 

 

Joint Venture Case Study

Case Study: feel good joint venture for sporting website

Recently Creative Agency Secrets oversaw a joint venture campaign between our client, Rowperfect UK, the premier rowing education website, and manufacturer Crew Stop. The goal of the campaign was threefold:

  1. Raise awareness for National Learn To Row Day (4th June), a popular annual event in the USA but a concept that hadn’t yet carried over to other anglo-speaking countries that Rowperfect reaches;
  2. Encourage the use of rowing gloves and reduce the stigma amongst “hard” rowers of hand protection;
  3. Drive sales of the Crew Stop gloves stocked in Rowperfect’s online store.

Planning & Execution

Planning began in early May, when Rowperfect reached out to Crew Stop and proposed a partnership. As part of the joint venture, Crew Stop would provide gloves to give away to Rowperfect’s readership and art and assets to promote the awareness campaign, whilst Rowperfect staged a global social media campaign, tapping their 6,000+ twitter followers and 4,000+ Facebook fans.

The partnership between Rowperfect and Crew Stop made perfect sense. It allowed Rowperfect to continue to serve as a source of rowing advice and education whilst reaching the wide audience of watersports enthusiasts who had need for the Crew Stop gloves: Rowers, Scullers, Kayakers, Crossfitters, Dragon Boaters, and Waka Ama canoers.

As well as the competition to win gloves in the week that lead up to the weekend of the 4th of June, Rowperfect offered a discount code to new rowers and Creative Agency Secrets helped the client curate a new section on their website specifically targeted at learning to row for the first time. This new niche will be of value to Rowperfect readers into the future and allows the client to recruit new organic readers and clients. This approach aligned with ongoing project of creating new portals for the client’s key readerships: athletes, coxswains and coaches.

On the blog, Rowperfect published a series of articles about the purpose and uses of rowing gloves and advice around reducing the stigma of glove-wearing. On social media, Creative Agency Secrets coordinated the publication of posts advertising the three goals and the use of the hastag #NLTRD (national learn to row day). Rowers around the world adopted the use of the tag to share their rowing experiences.

Results

By strategically targeting followers of English-speaking rowing clubs with Facebook boosted posts, Rowperfect more than doubled their social media reach in the course of the campaign, increased awareness and engagement with their brand by adding over two hundred and fifty followers to their regular network, and hit internal sales targets.

For advice on arranging running joint ventures in your industry, or launching digital awareness campaigns, give us a call.

Will Technology Define Successful Events in 2016?

Event Technology is developing and defining the way we plan and create events in brand new ways. Loseberger is a UK company working with events. They recently published these infographics about how technology is developing and how it’s being used to make events more effective. Take a look and let us know what you think!

Event Technology: Will This Define Success in 2016?

Learn How to Growth Hack your Website in May

Learn How to Growth Hack your Website in May

What it means to Growth Hack.

Growth Hacking is a new phrase meaning to aggressively make a step-change in business success.  It’s not just a cute phrase, there are specific techniques which can make significant improvements to website success.

You define success and we’ll teach you how to make it happen.

What is your #1 marketing and sales problem?

Get the answers about how you can growth hack your web success with USA experts Dan Morris and Rachel Martin during May 2016.

Face to face consult or small group workshops.

Email [email protected] with your #1 marketing and sales problem.

Rachel Martin website GrowthHacking expert

Rachel Martin website GrowthHacking expert

 

 

Podcasts – 7 Reasons Why Marketers Need Them

Earlier this year, I had the pleasure of attending the 2016 Asia/Pacific Podcasting Conference, held here in Auckland. It was a fantastic two day event that showcased a number of talented speakers and presented some interesting ideas towards the future of podcasts.

Asia-Pacific-Podcast-Conference-logo

We use some sort of variation of podcasting with a number of our clients, and the buzz remaining from the Asia/Pacific Podcasting Conference got me thinking:

Is there substantial value to be gained from adding a podcast to your marketing mix?

I would argue yes, absolutely. Let me explain why…

podcasts are taking off1 – It’s going to be huge!

Podcasting is currently experiencing massive amounts of growth around the world. There are over 1 billion subscriptions to over 250,000 podcasts right now. With technology constantly improving, it is becoming ever more popular among the digital savvy.

2 – But, it isn’t as common as blogging… yet.

Which is a good thing. As more people start podcasting, competition increases and therefore, so does the overall quality of podcasts. Can you afford to wait until your competitors are experts before you join the race? As an early adopter, you have free reign to influence this goldmine of a marketplace as you like! Being seen as original and a pioneer can do wonders for your brand’s credibility.

3 – It is incredibly easy to do!

Sure, you have to feel comfortable on a microphone and possibly a camera too, projecting yourself to what could be… millions of people! But you could record your podcast from your bed if you wanted, never having to see these people hanging on your every word, which should help alleviate some of those nerves!

Worried that you don’t have anything to talk about, or don’t know enough about a subject to be an ‘authority’ on it? Fear not! Some of the greatest podcasters out there started out not knowing what they were talking about, but they did it anyway because THEY wanted to learn. In the process, they helped educate their audience and became known as the authorities in their chosen topic!

4 – You need but a few resources to get started.podcast equipment

Actually, all you really need is; an idea, a passion for that idea, a webcam/microphone/laptop/smartphone, maybe a co-host or guest and you’re basically away! It couldn’t be simpler. With ever-improving technological advancements, it’s getting quicker and easier to publish your content online without the assistance of a film crew or recording studio.

This also makes it incredibly time-efficient to produce a decent show as well! If you know what you’ll be talking about and a rough idea how to use the equipment, you can put together a clean, engaging show in a few hours! Obviously, this is dependent on how much editing and fine tuning you may need. You can be sure though, with practice, that time will get shorter and shorter as you perfect your craft!

5 – People engage in it.podcasts build community

Who has time to read lengthy blog articles anymore? Well, still a lot of people. But the point is, a podcast, if done right, will entertain you in a way that words on a page cannot. We lose so much emotion and sentiment in text, but those elements are carefully preserved when you listen to two people passionately discussing a topic.

Podcasting also allows for direct contact with your community/audience. Who wouldn’t become a raving fan of your show if you were personally shouting out to them? The very nature of a podcast immediately makes the listener/viewer feel like a part of your conversation and therefore, more likely to engage with your brand.

Podcasts should also be fun!
Yes, it may be difficult to make something like tax accounting sound fun, but at least it gives you a stage and a spotlight to express your personality or your brand’s character. This alone may be enough to sway any potential customers from a competitor and into your corner.

friends6 – Podcasts feel genuine.

Podcasts are typically independent of any large branding agencies and thus are ‘uncorrupted’ by the guise of corporate advertising. That’s not to say they are all without their own agendas. However, people seem to respond better to marketing sales pitches when they are delivered through a conversation, instead of being forced upon us by advertising agencies. This creates a unique environment for you to promote and sell your product/services without feeling like an infomercial.

7 – Versatility.

Podcasts can be enjoyed in places where reading a blog cannot! Your commute to and from work, while you sweat out the kilometres on the treadmill at the gym, while you walk your dog, cook dinner, sit in the bath or simply drown out the distractions of your surroundings.

microphoneAre you ready to start podcasting yet?

As businesses look for new platforms to compete for and connect with their customers, podcasting is sure to experience a major growth spurt as marketers seek to capitalise in the near future. In an industry driven by building ‘community’ and offering tailored experiences for their customers, podcasting offers both one of the most engaging ways of connecting and creates the perfect platform to deliver incredibly high-value content.

Of course, these aren’t the only reasons to get into podcasting. Check out these interesting statistics: Big Time Podcasting Statistics and Demographics if you need further persuasion.

If you previously discounted the idea of adding a podcast to your marketing mix, perhaps now is the time to reconsider.

Know your audience better with Audience Industries Circles

Know your audience better with Audience Industries Circles

How well do you really know your audience?

Do you know what their interests are, what they want and need? Sure, we’d like to think it’s all about us and our brand. But there are strategies to reach your audience in a way that will get them engaged in you and your brand that goes beyond the surface of what you think they want from you. There are tried and true ways for you to know your audience better.

What’s your common denominator?

Find out what you have in common with your audience so you can be the brand that they trust. Engage them to keep them coming back to you. If you’re a marketing communication manager, in public relations, an agency marketer or have done the Audience Industries Sequoia curriculum, you should understand what to do, how and when you need to to make sure your audience comes back to you… every time.

Get to know your audience better with Audience Industries Circles

Audience Industries is coming to a town near you in May and are bringing Circles with them. Really good news for you. The course is broken up into 7 modules that will help you to really get to know your audience. Audience Industries wants to show you how to bring your audience to you, over and over again. Keep them coming back by speaking their language, learning their paths and optimize your ads to deliver maximum value for your site. Because we know, it’s all about the money.

Here’s what’s in store for you if you sign up for Circles:

  • Module 1: Learn what your audience has in common with you
  • Module 2: Be the brand/business that your audience trusts
  • Module 3: Find out what your audience wants and needs
  • Module 4: Break down the elements of compelling stories and apply them to YOUR story
  • Module 5: Understand what makes your audience take actions on your site and use the information for good
  • Module 6: Get the strategies that create likes, clicks, shares… real engagement on your social media channels
  • Module 7: What you should know before you optimize your ads

Sound like something your business needs?

We thought it might. That’s why founders Dan Morris and Rachel Martin are bringing Audience Industries to New Zealand for the second time. The Circles curriculum is coming to these big NZ cities this May, so book your tickets now while there’s still time:

It’s not just the Circles curriculum that’s coming to town.

If you think the Circles curriculum is good… you’re right! But Audience Industries has 3 other curricula that we think you should take a look at, too, to help you grow your business in an online world. Read more about the Audience Industries NZ Tour from Creative Agency Secrets to see just what else you can learn from Dan and Rachel. Don’t waste any more time wondering how to grow you business revenue online! Book your tickets for a city near you now.