Olympic Twitter rules – unenforcable?
Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud. IOC, STOP and THINK. You are potentially challenging the largest consumer-powered communication engine to a fight to the death and I think I know who’ll win. What is social media best known for – quick updates and [...]
By rebecca Tuesday July 5, 2011
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Customer Experience: Future Trends and Insights
What drive and destroys value in a Social Media experience? 50% of an experience is about emotion. Learn 7 strategic questions that must be addressed. Colin Shaw` #beyphil What is loyalty? It’s an emotional attachment. ”I have this really great family, they’re a lot cheaper to run than your existing family – wanna swap?” Experience [...]
By rebecca Sunday March 13, 2011
Social Media training slides
Here are the slides for the training course I’m running with the Otago Southland Employers Association. First initiation was 10th February, next one Invercargill 24th February. Please download and use for yourselves. Social media for business training course View more presentations from Rebecca Caroe. Bookmark It
By rebecca Friday February 11, 2011