There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or [...]
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
Continue reading about How do I charge clients for doing social media work?
The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”. What on earth does that mean? Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful [...]
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
We have started a group event called Brand on the Run for B2B brands. it's a mix of a drinking / networking meetup with online resources and a forum for discussion. The brainchild of me and Scot McKee of Birddog we cooked it up over a long cup of tea – here is the video [...]
Well – better late than never, The lovely guys at SmallWorldLabs asked me to join their panel on Friday at #SXSW Hooray I am chuffed to bits. My Boss Doesn't Get It: Championing Social Media to the Man Event added to My Schedule Friday, March 13th at 02:00 PM PRESENTERS Nina Card – Scottrade [...]
Image by Carlo Nicora via Flickr Building on traditional views of Britain as a country that grinds inexorably to a halt when any adverse or strange weather event occurs (snow, leaves falling) I want to reflect on yesterday. In our village it was gloriously chilly and we had a good East Anglian snowfall straight from [...]
Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]
Continue reading about ICA leads social media sharing for Shirky speech
A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]
Continue reading about Using Twitter for Business Development…. part 3
I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies. Great subject area. Here are their top 10 findings. 1. Greater knowledge of the digital space. 2. More use [...]
Continue reading about Losers – how agencies risk going down the pan in the recession
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