The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”.
What on earth does that mean?
Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful for SEO. [...]
Help is needed:
Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.
I’d like to give them a decent informational talk with a bit of humour thrown in.
Here’s the brief.
You may remember we met back in the Spring and amongst other things I mentioned that I may run a [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
We have started a group event called Brand on the Run for B2B brands. it's a mix of a drinking / networking meetup with online resources and a forum for discussion.
The brainchild of me and Scot McKee of Birddog we cooked it up over a long cup of tea – here is the video made [...]
Well – better late than never, The lovely guys at SmallWorldLabs asked me to join their panel on Friday at #SXSW
Hooray I am chuffed to bits.
My Boss Doesn't Get It: Championing Social Media to the Man
Event added to My Schedule
Friday, March 13th at 02:00 PM
PRESENTERS
Nina Card – Scottrade
Robyn Landry – American Heart Association
Miles Sims – [...]
Image by Carlo Nicora via Flickr
Building on traditional views of Britain as a country that grinds inexorably to a halt when any adverse or strange weather event occurs (snow, leaves falling) I want to reflect on yesterday. In our village it was gloriously chilly and we had a good East Anglian snowfall straight from [...]
Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February
The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us.
I like the use of a specific email address feedback@ica.org.uk to collect everything from users [...]
Continue reading about ICA leads social media sharing for Shirky speech
A case study showing how to find new prospects for your service using social media.
Here's a nice example of Twitter working for me.
I wrote a blog post about creative agencies not using marketing tools for their own marketing
I put it up on Twitter
It was picked up by people who read my Twitter stream www.twitter.com/rebeccacaroe
They valued [...]
Continue reading about Using Twitter for Business Development…. part 3
I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies. Great subject area.
Here are their top 10 findings.
1. Greater knowledge of the digital space.
2. More use of “pull interactions.
3. [...]
Continue reading about Losers – how agencies risk going down the pan in the recession
a nice little interview summary from #Amp08
Three questions
1: What’s good about the event today?
2: What’s bad or the downside about this event?
3: What would you like to see happening in the future?
Nicely put together by Penny Jackson
Thanks to Carl Jeffrey for letting me know they were up!
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I will be speaking at Amplified 08 a "Network of Networks" event to bring together the creative thinking around several business networking events.
This is a ground-breaking event for business in the UK. I have had the pleasure of being at a couple of 'seminal moments' when great things started (Social Media Cafe planning event [...]
Continue reading about Amplified 08 – speaking and thinking for our futures
