By Rebecca Caroe Wednesday April 4, 2012
Recently I’ve become very conscious of images as part of the brand mix online and offline. There are brands who create visual icons – take a look at my ‘Marmite’ Pinterest board created for a client celebrating the fact that New Zealand has run out of Marmite(!)- true story. And so I think we’ve changed [...]
By Rebecca Caroe Tuesday April 3, 2012
Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy. Today we showcase a client and their challenges and a book and a blog post. Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]
By Rebecca Caroe Monday March 5, 2012
This week I’ve been invited to two separate new business apps to try out and both have been a disappointment. Talent.me A Facebook app that sets out to connect you to business partners. I joined, it connected me to all my contacts (I know them already) and then set about asking me to endorse people… [...]
By Spring Cutter Tuesday February 28, 2012
If you were to Google “President Obama visits Australia”, Crocidile Insurance for President Obama, Obama Calls Crocodile-Attack Insurance ‘Most Unique Gift I’ve Ever Received As President’, and Obama to get Crocodile Insurance in Australia are just a few of the many crocodile-insurance related articles that would no doubt be among the top results. Not to [...]
By Spring Cutter Friday February 24, 2012
By Spring Cutter Tuesday February 21, 2012
This piece is a guest post from Square2Marketing, a Philadelphia-based B2B agency that is committed to helping companies find their niche through reality marketing. If we all agree that people need to be safe before they make a purchase decision and we agree that most purchase decisions are made emotionally, then it is safe to say compelling stories go [...]
By Rebecca Caroe Tuesday February 14, 2012
There’s been a profusion of interest in the new(ish) social media site, Pinterest – see my boards . One of the advantages of Pinterest – compared to Facebook you can’t create a page where people find your interest easily, unless you’re already connected to each other. On Pinterest you can search for Tennis shoes, or Apple accessories [...]
By Rebecca Caroe Monday February 13, 2012
Working a trade show using twitter is a great way to find new followers and to publicise your business intentions. You may even find new customers, shortcut your researches and build new supplier relationships. Here are our top 5 tips Write a blog in advance to say that you’re going and what you’re looking for [...]
By Rebecca Caroe Wednesday February 1, 2012
We just found this new site called Let’s Talk About. Using a FB login, it allows you to set topics and add friends and other users interested in joining your discussion. Good points on Lets Talk About Simple display of topics. You can’t see any topics unless you join that list. You get an alert [...]
By Rebecca Caroe Tuesday July 5, 2011
Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud. IOC, STOP and THINK. You are potentially challenging the largest consumer-powered communication engine to a fight to the death and I think I know who’ll win. What is social media best known for – quick updates and [...]
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