Image via Wikipedia We have been members of BIMA for a while – it’s a trade body for digital agencies. They ran an event called “New business generation – farming style” earlier this month. It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and [...]
Continue reading about Why prospects hide and how to overcome
Image by couchlearner via Flickr Reading Jay Baer’s recent post about truth and candour, I think he has got a great point. The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups. He [...]
Continue reading about Usher in the era of the ‘humble’ corporation
Image by macinate via Flickr No matter whether you are proor anti the arguments for doing speculative work in order to win a client are discussed in many places – particularly for design agencies. Jacob Cass has written a good summary of the arguments for and against. when I was researching my own view I [...]
I've said it… the "R" word. There is one going on right now. If you aren't yet feeling the early symptoms – be grateful. Here are some early plans you can put in place to ensure that your business does its best to survive. I am starting with Lead Generation. This is the earliest part [...]
Continue reading about Top tips for biz dev in a recession Part 1. Lead Generation
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