Rebecca Caroe Quora profile

Using Wikipedia and Quora for marketing

I recently got asked about whether Wikipedia is good for marketing. It’s a high traffic website from where backlinks could be valuable.

If you do create Wikipedia entries be aware that there are rules about businesses on the platform.

The recent history of Marketing on Wikipedia

A lot of PR agencies got publicly burned while trying to promote their clients there.
Which led to Wikipedia publishing this.
And check out the PR institute rules in the UK which followed.

Basically, don’t expect this to be an amazing source of new business.

However, I have an other option to offer you which may work.

Quora expert profile

5 Quora tips for marketing

Answering questions around your topic of expertise and interest and inspiration is definitely somewhere you can shine. It’s not open source, so nobody can edit your submissions and you can get upvoted and become an “expert” on the platform quite quickly.

The key is to start in an established niche where you are confident.
Here are 5 easy tips on writing Quora replies with a marketing slant.

  1. Read all the other answers first and upvote / or reference good parts which you agree with
  2. Then add your own slant which is hopefully something not already mentioned
  3. Find something in your own published content which could be linked from your answer and which adds more detail. This is key because a skim reader won’t follow the link, but someone who is really interested will click to follow and land on your site. So you filter out the tyre kickers quickly.
  4. If you haven’t already got something you can use from your own content write it now. Write it on your website / blog, publish it, and link it inside your Quora answer before you hit save in Quora.
  5. Use the GA campaign link tool so you can identify traffic from that article link.
  6. All Quora links are nofollow but real people will click on them – so they give you customers instead of immediate SERP rank juice.
  7. Tick the box to follow the answers and get alerted when someone else joins the thread so you can come back in later if you need.

Now what’s stopping you?

 

Oh, and if you came here from Manaaki – welcome. You’re following exactly the technique I recommend for use on Quora.

And you can use this technique on other forums relevant to your niche. I have three which send me traffic and build my profile as an expert in new business development.

spam SEO linkback example

Getting linkbacks for SEO

<Rant warning begins>

Do you regularly check your website links?

I found comments in my site back end today which made me spit tacks.

And so I wrote to the business who was linked from the commenter.

Do you know your SEO agency are making spammy comments on blogs in order to get you linkbacks? It doesn’t work and gives you a bad name.

So don’t do it.

AI written comment is spam

 

Using bots for marketing

And another thing – using AI to write comments creates inhuman weirdness.

Read the text in the image above. This is clearly not written by a human; not written by a human who speaks English as a second language.

This is a bot.

AI comment spam

Writing comments on blogs can be a nice way to get linkbacks – but most popular sites now set all comments to be [nofollow] links and so it’s not very beneficial. Clearly some agencies have decided that cutting costs by using artificial intelligence tools is worthwhile.

I am not against experimentation. BUT check the outputs match your expectations.

The comments on my site just scream LOW QUALITY SPAM.

Who seriously thinks that bots can make good marketers for B2B is just plain WRONG.

 

<Rant over>

Marketing after lockdown ends

Post-lockdown marketing is not going to be anything like we did before.  There are new constraints and new opportunities – it’s up to us to start to find what these are new.

Start preparing for Level 3 marketing

  • One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients
  • Neil Patel has written a Global SEO technical article 
  • Find helpful topics using AnswerThePublic.com
  • Check for early signs about consumer sentiment post-lockdown.  The new normal will not be the same, must as we might have liked to move back to what went before.

 

SEO for online retail

I’m doing quick updates on daily topics.  Let me know what is helpful for you.

Business rules for ERP

A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules?

 

Digital Strategy and your Website

For all in-house marketing managers, I’m running some training hosted by CCH Learning during February.  I first ran this course three years ago and it remains the most popular I’ve ever done with them.  Digital Strategy and Your Website.

Update your professional website

Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Further, a business website MUST be the central hub for all your marketing activity.  It needs close integration with other key marketing technologies which I’ll be teaching on this course.

Invest in your marketing skills

Get yourself onto this course – the investment is a modest NZ$215 + GST and I know you’ll be glad you came.

My reviews from all the courses I have given reflect the client testimonials I get from direct clients.

SEO-optimisation-tools

Top 25 Free Tools For Mastering SEO in 2019

Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too!

Staying ahead of the field can be a full-time job, so when it comes to building a solid SEO strategy it pays to make the most of the tools available to you. From researching your site’s keywords and monitoring its traffic, through to finding relevant content ideas and building high-quality backlinks, here is our list of the top twenty-five (free) tools you should be using right now:

1. Google Keyword Planner

Keywords are an essential component of SEO. They tell the search engines what you, your website, and its content is about so that it’s found when people search for these terms. Google Keyword Planner shows how different keywords perform, their search volumes, and competitiveness, making it easy to choose the right keywords for your site.

2.Integrity Link Checker

Broken links lower the quality and usability of your website and, in turn, your SEO. Apps like Integrity help you identify, find, and repair these broken links so you can improve your site’s performance and ensure users aren’t left staring at a 404 Error Page.

3.Spider View Simulator

Have you ever wondered how Google views your website? Spider View Simulator allows you to see your website exactly as Google does by simulating a search engine spider. This allows you to see the source code of a page, your inbound and outbound links, main keywords, and phrases.

4.Google Analytics

Google Analytics is one of the most well-known SEO tools, and rightly so. This allows you to track and report on conversion rates, search traffic, and pageviews from a variety of sources. To name just a few! It’s a super handy tool to have in your digital toolkit.

5.Ahrefs’ Backlink Checker

Backlinks are the hyperlinks that point back to your website from another webpage. High-quality backlinks build authority in the eyes of Google and improve your rankings.

Ahrefs’ Backlink Checker makes tracking these links easy. You can easily check the number of backlinks and referring domains to your site, as well as monitor important metrics like Domain Rating, URL Rating, and AHREFS rank.

6. Remove’em Over Optimised Backlinks

Over optimizing can be as detrimental as under optimizing. Over-optimizing the links back to your site is now seen as a spammy, black-hat practice by Google which is harmful to your SEO. Remove’em makes it easy to identify and then remove these over-optimized links that may be damaging your site’s rankings.

7.Google My Business

If you think local SEO isn’t important, you should think again! Google My Business is the holy grail for local SEO. You can claim your listing, share your location, respond to reviews, and connect with customers across the web.

8.Page Speed Insights

If your page load speed isn’t up to scratch, then your visitors are going to leave. So too will the search engines! Page Speed Insights from Google analyses the load speed of your webpages and generates suggestions that you can use to speed up the slow ones.

9.MobileMoxie SERP Test

Mobile phones serve as the largest platform for searching and browsing the internet, so it pays to make sure your website is performing at its best. MobileMoxie allows you to search for individual terms on different devices, see results for specific locations, and view page variations by location.

10.Google Mobile-Friendly Test

Looking for another option? If MobileMoxie isn’t what you’re after, you can also use Google’s Mobile-Friendly Test to put your site through its paces and test its usability across a range of mobile devices including tablets and phones.

11.Moz SEO Toolbar

Master the basics of SEO with MozBar, the industry’s leading SEO toolbar. MozBar provides you with SEO research on the go, so you can quickly and easily view page metrics, authority scores, and so much more while you’re browsing the web.

12.SEMrush

Do you need insights for SEO, paid campaigns, social media, content, and PR, or marketing research? SEMrush can help with it all. This versatile site runs the gamut, providing tools for everything from checking keywords and traffic through to analyzing competitors and their content.

13.Portents SERP Preview Tool

Want to visualize your webpage’s snippet in Google Search before it goes live? Portents SERP Preview Tool shows you your proposed meta title, description, URL, and bolded keywords in a preview SERP. It’s a great way to measure your ‘clickability’!

14.Yoast WordPress SEO Plugin

Yoast is one of the most popular WordPress plugins around, and for good reason. It provides a sweeping range of tools that plug right into your WordPress website that makes managing your SEO, simple.

15.Google Search Console

Google Search Console allows you to check your site’s ranking as well as which of your web pages aren’t indexed so you can improve and track your SEO performance.

16.Smush Image Optimisation

Images are the top culprit for slow page load speed due to large file sizes. Smush is a great plugin for WordPress which helps compress, resize, and optimize images so you can speed up your site and improve performance.

17.Answer The Public

Do you want to create content that people are actually interested in? Answer The Public provides you with queries that people are searching for in search engines like Google, which can help you create content that users are actually interested in within your industry or niche.

18.BROWSEO

View your webpage in plain HTML as a search engine does without the distractions of styling and CSS with BROWSEO. It’s the perfect way to check your page’s structure, and ensure that it’s set up in such a way that makes it easy for search engines to see what you’re all about.

19.Keywordit

Keywordit searches and extracts keywords from the popular US discussion site, Reddit. This handy tool generates hundreds of popular keywords and monthly search volumes so you can quickly and easily identify your audience’s major interests.

20.SEO Web Page Analyser

SEO Web Page Analyser provides a snapshot of your website’s SEO, breaking down the structure of your website and analyzing usability, content, and built quality from a search engine’s point of view. It’s a great way to improve both on- and off-page SEO.

21.SERPROBOT

SerpRobot checks your ranking in Google’s search engine quickly and accurately to show you where you stand amongst competitors and how you can best optimize your website for search.

22.Screaming Frog

This industry-leading SEO web crawler allows you to analyze your onsite SEO, making it easy to manage broken links, page titles, metadata, redirects, duplicate content, and so much more.

23. Where Goes?

Check the path of your redirects and meta refreshes with Where Goes. It’s the easiest way to troubleshoot and diagnose any problems you might be having with links, as well as ensure redirects are up and working.

24.Keywords Everywhere

Reduce the amount of time you spend researching keywords with Keywords Everywhere. This add-on for Chrome shows you cost-per-click, monthly search volumes, and Adwords competition right there in your browser.

25.Google Tag Manager

Google Tag Manager is a free tool created by Google that allows you to manage HTML and Javascript tags, without the need for any coding. It integrates seamlessly with a range of Google products, including Google Ads for easy conversion tracking and remarketing, as well as a variety of third-party vendors.

Final Thoughts

As you can see, there are a lot of useful free tools out there that can help you master the fine art of SEO, whether you’re just starting out or an industry veteran. By adding one, two, or even all of these to your digital tool belt, you’ll be finding keywords, writing content, and promoting your site more effectively than ever before in next to no time!

LinkedIN new feature, company page linkedIN

2 new LinkedIn Tools – Saved search and Article title edits

Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.

Throttle Control is ON

LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?

I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.

In the meantime, pay up or go away. The choice is yours.

Saved Search Alerts

New LinkedIn Feature

I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.

The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?

It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.

Company page article title edits

While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.

You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!

Now go and try these – tell me if you can find them in your profile.

Three audiences, niche brand positioning

Business positioning – do this

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical.

I was asked by a client to provide examples of marketing agencies who have good positioning on their websites.

Do you agree with my picks?

Good brand positioning copywriting

https://www.disruptiveunicorns.com/ We specialise in inbound marketing and lead generation on the HubSpot platform. Using design thinking, we help businesses scale in a sustainable growth manner.

One way to find out if you don’t want to work with them, is to re-write their offer in the negative. So if I don’t want inbound and lead generation – don’t go here. If I’m not using Hubspot I probably won’t get well-served either.

https://www.digitalmarketer.com/ Tools and Trainings for Digital Marketers

If I’m not a digital marketer needing tools or training – go away.

Below that they have 3 audiences identified – Teams, Marketers and Agencies so they offer further refinement of tools and training offers.

Digital marketer three audiences and offerings aligned to different brand needs,
Digital Marketer agency audiences

https://spur.co.nz/ Creating live experiences that build brand love. We are a full service live-marketing agency. Our areas of expertise include sponsorship, experiential marketing, corporate events and promotional staffing.
We connect brands to people to 
create brand love.

So if I don’t want a live experience – go elsewhere. Using the bold words allows speed reading to focus in on key services and skills. The “Brand Love” message is lovely and slightly fluffy – who doesn’t want this for their brand?

And just for the contrast here’s one which is too broad in its positioning and non-specific in its offer https://www.interactivesponsor.com/

Which niche suits your brand?

Finding your audience and positioning your business to align is not something to do once and leave. The business world changes frequently and so fine-tuning your language, offering and audience is a useful exercise.

Remember – excluding prospects who don’t fit your ideal customer persona is important too.

semantic keywords, SEO, keyword indexing, natural search

Keyword tool tip for 2019

Happy new year everyone.  I’m loving being on summer break – but it doesn’t stop me researching and finding top new tools and ideas for digital marketing success.

Latent Semantic Indexing Keywords

Found this great site which can help you identify LSI keywords for your website SEO.

What are LSI keywords?

LSI (Latent Semantic Indexing) keywords are words that are commonly found together within a single topic and are semantically related to each other.

So they help you understand the connections and correlations between groups of words and phrases – so you can select good ones to use on your natural website SEO.

Testing LSI Keywords

I did a quick test for a client and found a list of over 10,000 [seriously, who needs that many?] to download.  The site asks you to list up to 10 “seed” words before it runs the analysis.

semantic keywords, SEO, keyword indexing, natural search

Latent Semantic Keywords

And then I reviewed the listings and found a lot of non-relevant words – so I refined the seed words to improve the outcome, downloaded and got my list.

Next step – back to the Google Analytics query to assess the current search results and revise / review and improve.