More Recession marketing advice
From David Airey who has some great links to others writing on the subject (mainly focused on Graphic Design and Freelancers) including Amanda Vlahakis I liked Amanda's so much I wrote a comment. I'd qualify your 'spend more' message by saying you can get more value for your spend by using direct marketing and digital [...]
By rebecca Thursday November 27, 2008
Top Tips for biz dev in a Recession Part 3 – Making your offer compelling
The offer. What a bundle of aspiration-clashed-with-reality is contained in that one phrase. But making a clear and attractive offer is even more important now that you have less time and more to achieve. As before, I'm using my own recent work as an example for this post. When I approach a new organisation, I [...]
By rebecca Thursday November 20, 2008
Top tips for biz dev in a recession Part 1. Lead Generation
I've said it… the "R" word. There is one going on right now. If you aren't yet feeling the early symptoms – be grateful. Here are some early plans you can put in place to ensure that your business does its best to survive. I am starting with Lead Generation. This is the earliest part [...]
By rebecca Wednesday October 29, 2008