Can you come to a seminar I am running for a client?
Wednesday, April 16th, 2008It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees).
Event is in London, UK on Tuesday 29 April. The Secrets of Closed Loop Marketing Event Details:
It is free to attend.
The product is called Data Centre. It is a desktop application for the marketing department / marketing agency. It uses data feeds from multiple sources (sales, prospects, e-commerce etc) drawn overnight.
It is innovative in that it enables:
- Single Customer View
- Customer Data Profiles
- Highly targeted marketing campaigns in a closed loop environment
The major smart thing about it is that your data CAN be siloed, CAN be in multiple formats and places and Data Centre CAN STILL be used.
Data Centre allows you to
- run multi-channel campaigns
- by-pass the IT department….(!)
- closed-loop tracking and analysis for SMS, email & telesales
- web and email marketing integration
Can you blog / circulate it? Anyone who wants copies of the case studies (Kettle Crisps, Hoverspeed) write a comment and I’ll send them over on email.
Afterthought… if you have a client who you want to challenge and educate about integrated campaigns, bring them along!
