I get really mad when low quality website developers over-specify for marketing websites. Is this
something you have seen?
Part of the expertise of a high quality web developer is to recommend the right tool for the job and I find it ridiculously easy to spot website developers who are not skilful. But it still makes me angry.
Marketing suppliers like Creative Agency Secrets lead the industry because we “decode” marketing for our clients, we find high quality suppliers and engage them for our clients as sub-contractors with us managing the job. Trust is essential to maintain reputation and high quality marketing services delivery.
I cannot hire you if you set out to exploit the ill-informed client.
Which CMS is right for you?
We are handling a small website for a client which needs to become responsive. It’s a brochure-ware site and needs to rank well in local search. That’s it.
So why, oh why does their existing developer recommend a CMS that scores highly for:
- Sell E-commerce: The core installation comes with a very nice E-commerce module
- Offer Exclusive Content: There is a membership module installed right out of the box
- Want Flexibility and Growth: Each website is built from the ground up. Another great feature is the multiple site manager
- Care About Security and Stability: there hasn’t been a major security breach in over 10 years.
Quality website developers don’t do this
It’s lazy and over-engineered for the requirements and will be costly for the client.
Game over for that potential relationship.
I do not see it as my job to specify the website build and design – that is what an expert web developer should be doing. As marketing experts, we specify the functionality and features needed and let the experts propose appropriate solutions.