My Internship Experience at Creative Agency Secrets — Abigail Mok

Hello my name is Abigail. I am a recent Commerce graduate with a major of Marketing and Information Systems. For the past month, I had the privilege to intern at Creative Agency Secrets. I am sad to bid farewell but I am glad that it has been an incredible month working with Rebecca, Conrado, and Tabhitha. I have learned so much within a short amount of time. Abigail in Queenstown

What I have learned

Throughout the month, I had the chance to step into the shoes of a marketer. I promoted events across various online platforms such as Facebook and Eventfinda. I created blog posts and mailshots.  I completed some marketing research for a client as well. It has been an eye-opening experience to help to update client websites and assisting other tasks. It increased my understanding of the responsibilities of marketers.

Within this month-long internship, I have gained hands-on experience using various marketing tools to promote events and products, which enhanced my copywriting skills. It has been both fun and challenging taking on the role of a marketing assistant. This experience has also boosted my capability to work in teams in a corporate environment. It was great being a part of meetings and observing how marketing teams work together.

A heartfelt thank you

Unsurprisingly, the real marketing world is vastly different from the textbook marketing that I know. Knowing marketing principles and having experiences creating marketing solutions for clients during my undergraduate studies still did not prepare myself for all the challenges in the real marketing world. I am so grateful that I had the opportunity to work alongside Rebecca and the team. Thank you for your guidance along this exciting journey of mine! Has been a pleasure working here and learning from you. I would also like to thank all the friendly people working at 74D France Street South. You have my best wishes!

For those who would like to intern here, you can get in touch with the team. Don’t worry if you have no prior marketing experience, I am sure the Creative Agency Secrets Team will take good care of you.

Since Christmas is drawing near, I would love to close by wishing you a Merry Christmas and a Happy New Year!

3 Unique Ways to Increase Employee Engagement ROI

As a business owner or manager, you have most likely spent a lot of time and money on recruiting the highest quality candidates, and therefore you probably want to get as much out of these employees as possible. However, if you fail to adequately engage with them, you risk losing them to the competition. This is not what you want.

As a rule, there are three elements to employee engagement; realizing employee potential, having a common goal and promoting employee wellbeing. All three of these characteristics must be fulfilled if you are serious about employee engagement within your business.

Fortunately, it is not as hard as it may look to increase your employee engagement ROI, but you do need to ensure that you remain consistent in your efforts and take steps to engage your employees on a regular basis.

1.   Discuss your reward schemes

It may not be common practice to discuss your bonus plans with your employees, but if you are unable to offer an annual salary increase or a monthly bonus, it is better than you are open with your employees about this and discuss other financially viable ways in which you can recognize and reward your team. For example, you could have a trained masseuse come in and de-stress an employee who has just completed a high-profile and high-pressured task.

However, it is important to remember that it is not the reward itself that matters the most, it is the fact that you have taken the time and the initiative to communicate with your employees and have actively asked them what they want.

2.   Focus on offering a positive work-life balance

You may be surprised to hear that after salary, a healthy work-life balance is the most important driver for employees seeking out new employment. Therefore, if you fail to offer this to your employees, you could be pushing them directly into the arms of your competitors.

It is important that you are able to understand what your employees need from you as an employer; whether that be flexible working hours, the opportunity for remote working or the chance to work for another branch or office within the company. Inpulse employee engagement surveys can provide you with real-time insights into your employees and help you better predict and cater to their needs.

3.   Provide our employees with effective technology

Do you know that expression ‘a workman is only as good as his tools’? Well, this is a well-known saying for a reason. How can you expect to get the best return on employee engagement investment, if you do not provide your employees with the tools that they need to carry out their job to the highest possible standard?

Investing in the latest technologies and software solutions is possibly the simplest way to increase ROI by solving practical problems. This can free up more time for your employees to be creative or take a more active role in moving your business forward.

The key aspect to remember is that employee engagement is not something that you can just accomplish and then move on from; you need to consistently and enthusiastically engage your employees in your business if you want them to remain loyal, motivated and driven.