As a business owner or manager, you have most likely spent a lot of time and money on recruiting the highest quality candidates, and therefore you probably want to get as much out of these employees as possible. However, if you fail to adequately engage with them, you risk losing them to the competition. This is not what you want.
As a rule, there are three elements to employee engagement; realizing employee potential, having a common goal and promoting employee wellbeing. All three of these characteristics must be fulfilled if you are serious about employee engagement within your business.
Fortunately, it is not as hard as it may look to increase your employee engagement ROI, but you do need to ensure that you remain consistent in your efforts and take steps to engage your employees on a regular basis.
It may not be common practice to discuss your bonus plans with your employees, but if you are unable to offer an annual salary increase or a monthly bonus, it is better than you are open with your employees about this and discuss other financially viable ways in which you can recognize and reward your team. For example, you could have a trained masseuse come in and de-stress an employee who has just completed a high-profile and high-pressured task.
However, it is important to remember that it is not the reward itself that matters the most, it is the fact that you have taken the time and the initiative to communicate with your employees and have actively asked them what they want.
2. Focus on offering a positive work-life balance
You may be surprised to hear that after salary, a healthy work-life balance is the most important driver for employees seeking out new employment. Therefore, if you fail to offer this to your employees, you could be pushing them directly into the arms of your competitors.
It is important that you are able to understand what your employees need from you as an employer; whether that be flexible working hours, the opportunity for remote working or the chance to work for another branch or office within the company. Inpulse employee engagement surveys can provide you with real-time insights into your employees and help you better predict and cater to their needs.
Do you know that expression ‘a workman is only as good as his tools’? Well, this is a well-known saying for a reason. How can you expect to get the best return on employee engagement investment, if you do not provide your employees with the tools that they need to carry out their job to the highest possible standard?
Investing in the latest technologies and software solutions is possibly the simplest way to increase ROI by solving practical problems. This can free up more time for your employees to be creative or take a more active role in moving your business forward.
The key aspect to remember is that employee engagement is not something that you can just accomplish and then move on from; you need to consistently and enthusiastically engage your employees in your business if you want them to remain loyal, motivated and driven.