Entries by Paul Atkinson

Case Study: feel good joint venture for sporting website

Recently Creative Agency Secrets oversaw a joint venture campaign between our client, Rowperfect UK, the premier rowing education website, and manufacturer Crew Stop. The goal of the campaign was threefold: Raise awareness for National Learn To Row Day (4th June), a popular annual event in the USA but a concept that hadn’t yet carried over […]

14 Test Questions For Inbound Success On Your Website

Hubspot founders Dharmesh Shah and Brian Halligan are the authors of Inbound Marketing, an insightful, short and easy-to-read guide to enhancing your website and thinking about it as a key tool in attracting clients. They compare their now-popular “inbound” techniques to the giants and show neophyte business owners how to improve their web presence, increase […]

Reclaiming lost income with an abandoned cart email campaign

Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of abandoned carts. What is an Abandoned Cart? Any […]