What can brands say to their customers now it’s clear that business as not-normal will continue? – two content messaging ideas are in the video 3 rules for crisis communications 100% transparency Write with compassion Be clear, accurate and concise about tough decisions No related posts.
Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […]
We are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown. Here’s the detail of our campaign so you can copy it for your brand. Clear goal Free content Landing page Paid content Podcast Social promotion and sharing Anatomy of a list growing campaign No related posts.
I’m doing quick updates on daily topics. Let me know what is helpful for you. Business rules for ERP A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules? No related posts.
The new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples. I just did a […]
The old chestnut about “sales-ready leads” versus “marketing qualified leads” never ends – it just mutates like a virus. I went to a presentation of a sales research project last week and their survey and report were interesting. If you work in marketing or new business development and are starting to use ABM, take a […]
For all in-house marketing managers, I’m running some training hosted by CCH Learning during February. I first ran this course three years ago and it remains the most popular I’ve ever done with them. Digital Strategy and Your Website. Update your professional website Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search […]
My company provides mechanical designs and manufacturers and supplies products to a few companies in both the US and Europe. How do I increase my customers? This is a typical “opening” question that I get asked when starting a new engagement with clients. B2B marketing needs to be closely integrated with the new business and […]
Is the marketing you are doing giving you the yield you seek? I am asking this question a LOT at the moment. I ask it to myself, for my own businesses, I ask clients, I ask prospects. One answer came from a professional services marketer. It serves as a good example for in-house marketers to […]