My philosophy of marketing is that every part of your marketing toolkit that you’ve spent money developing should be working hard to generate sales for your business. Creating a strong visual identity is a given. But what about extending it into other marketing areas? We have been experimenting using content marketing to reinforce visual identity […]
Write your new business development year plan with Creative Agency Secrets The answer, is a new business development plan. That’s a month by month chart of marketing promotion activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle. Join us for in a […]
I had to write to a client recently to tell them that their home page was failing. It was not delivering value, it was not doing its job and was actively causing problems for the business. And this made me realise that few businesses understand the job a home page does. What should a good […]
It’s undeniable that one of the key components to owing and operating a successful business in today’s world is to have a strong web presence. You may think you know how to do that without help, but are you sure? Most of us have a vague idea of what it would take to boost our […]
Our exclusive video of 20 minutes of pure ideas and stimulation about how to promote your business locally: No related posts.
New clients take a bit of work – you have to work hard to get to know them and they you. Having been part of the BizDojo community we were lucky to meet a host of great folks in the co-working space on K Road. So it’s always a delight when we get to re-connect […]
This week I’ve had two clients get frustrated by media comments which did not allow a talk-back response. Our solution? Set up your company policies and publicise them. Why policies are a point of difference In both cases, bloggers and journalists were doing their job and calling out the client brand on key issues. Professional […]
Creative Agency Secrets helps students get their first jobs in marketing. It’s incredibly hard to get a job as a junior marketer and so this is part of our social marketing – supporting the next generation. And as a result, we’ve got a strong track record of delivering valuable learnings to interns and we also […]
Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success. Better still, they’re all things you can do yourself – today. Ready for your local marketing quick-fix? Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or […]