Data is worthless unless it has meaning. Today’s marketer has access to more data than ever. Finally we stand a chance of overcoming the traditional hostility to marketing as being 50% wasted spend because digital is wholly trackable and spend ROI can be calculated. And yet now, when all this is within our grasp, marketers […]
Client acquisition. I need to IDENTIFY the most likely prospects for my agency. How do I do that? Good question and spot on…. you are in exactly the same situation as us here at Creative Agency Secrets. My advice to you would be Focus on Local marketing…. set up SEO/SEM to be found in the metropolitan […]
I wrote the headline to a prospect who wasn’t returning my calls. The goal was to provoke a response – I also left phone messages…several. When you have new business pipeline deals to close, remember this one thing. The client does not owe you the business but s/he does owe you an answer. There are […]
Every marketer dreams of being able to help their clients achieve an unassailable advantage over their competition. Kinda like Asterix and Obelix the ‘indomitable Gauls’ against the Roman Empire. A Killer App for Professional Services Marketing I dream of finding a marketing tool or service which will knock my opposition’s pitch out of the ballpark. Today […]
Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees. 2 minutes of my life wasted. Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee. The only thing […]
Testimonials are self-evidently a great way to win new clients and grow your business profile. If you want to consider adding them to your tactical marketing armoury, there are some prior considerations to resolve. Does your business get testimonials spontaneously? Have you got any existing testimonials? If you aren’t a long-established business, then it will […]
What are the best ways to validate a B2B idea without spending a lot on product development first? I currently run a B2C online service. I’m looking to pivot to B2B as a way of growing our business. Creative Agency Secrets are very practical and tactical marketers so in this answer we will give you a series […]
A quick tutorial showing good practice to encourage click throughs. We start with a quick look at the “before” scenario. The text is continuous and the url (hidden in the image) is not embedding correctly. The post gets no clicks or click throughs to the website. Before starting – cramped text and hyperlink not embedded […]
Self-education is important in life and particularly in digital marketing. So many people tell us they “don’t know where to start” or “am I getting good advice?”. And so we always say, go and research the topic. Find out as much information as you can and become informed. One way to shortcut this research process is […]