Entries by Rebecca Caroe

Step 5: Relationship development

This fifth step is where the hard work, diligence and persistence pay off in your search for success in new business development. People buy from people they know, like and trust and so having an active relationship with prospects who remember your name when they want to and can get in touch with you easily […]

Should I accept Guest Articles on our website?

Do you get emails from content marketers offering to give you articles to publish on your website? Sometimes these can seem suspicious because they come from an unfamiliar email.  And so I thought this was a good time to review the opportunity that guest articles offer to business websites. Is it on-topic? A client of […]

How to Get Leads from your Business Website

This speech was given to the Grey Lynn Business Association on 10th June 2016.  It includes tips on testing how your website is working, 12 ways to make local marketing work including inbound and outbound marketing tactics. How to Get Leads to your Business Website from Rebecca Caroe No related posts.

Case Study: zero to local hero for manufacturer

Auckland manufacturing firm, Cabjaks makes kitchen cabinets.  They worked with Creative Agency Secrets for 3 months to improve their keyword natural search results, SEM and on-site keyword SEO. Summary of outcomes: Adwords results In January when we started they sold a small amount of goods based on clicks from Adwords. By March the revenues from Adwords clicks were […]

Step four: Profile raising for new business

Getting well-known for what you do is a very long-term process. But this should not deter you because it’s relatively easy nowadays to become known for a specific skill or product.   Becoming famous for being good at what you do in a public forum takes a few simple steps, repeated. The goal of this […]

How to name your new business

A client has asked us how she can go about finding a suitable name for her new business.  This is our DIY suggestion about the method to use. go and do a synonyms and antonyms search do a Google Keyword tool search for 1,2, and 3 word phrases put them into a spreadsheet create a […]

Step three: New business pipeline

How well are you doing at winning new customers and prospects? Is it very important because your percentage success rate at winning opportunities has a direct impact on the number of opportunities that you convert paying customers. Even a small improvement in your success rate will help you to make more money. Step 3 in […]