This month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made.
We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the offer and the benefits.
It was surprisingly hard.
I had hoped that Copyblogger would be good – but despite moving much of their content behind an email registration wall, the old landing page is no longer there – maybe they’re so well known that the benefits are no longer needed.
A subscription service for monthly coaching and education on all aspects of blogging for profit – this page really lays out the details of what a member gets and shows archive material which is also available to each new joiner. The video welcome is a nice touch.
A totally different approach is used by expert business coach, Tom Poland. He uses a letter form to make a strong offer in the headline and a personal offer – with a guarantee.
Both offering education services to modern marketers, these sites have a near-identical page layout and copy style. Interestingly, the DM list of advisory courses look like individual tiles, but they all go to a letter-style long copy landing page from the founder, Ryan Deiss.
Econsultancy landing page copywriting example
Digital Marketer landing page copywriting example
Got any other examples?
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-30 10:23:102019-07-15 12:48:02Good copywriting for membership websites
Yes I’m asking you if you drive business success from your website?
Is someone in charge of making your firm’s website successful? Making the websitedeliver business goals? It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging Concentrated education.
Announcing the Blogging Concentrated New Zealand Tour
Running to five dates, we are bringing the US founders of Blogging Concentrated, Dan Morris and Rachel Martin, to NZ so we can get ahead learning how to become the CEO of our websites and drive business success.
Five dates, Four Cities, Two Leaders and One YOU.
Join us in Auckland on May 1, May 3; Wellington on May 6th; Nelson on May 7th and Christchurch on May 9th for the best, practical website marketing execution training available.
What will I learn?
Websites are the modern marketer’s best tool to build new revenue streams and grow audience engagement. This training comes from the leading edge of best practice with two international practitioners sharing their up to date knowledge.
Learn specific techniques that will deliver outcomes including:
Audience engagement with clusters marketing
Persuasion and action techniques
How to tell a story
Using data dashboards to improve conversions
The copywriting words that create engagement
How to use custom sidebars to optimise your adverts
A YouTube strategy to keep viewers on your videos
And more….
Watch the 4 minute video Dan and Rachel recorded about the NZ sessions
Everything taught in the sessions is based on real-world learning and used daily in Dan and Rachel’s own business websites. They know these techniques work.
You will be learning practical solutions from knowledgeable technicians.
Blogging Concentrated Testimonials
“I think you are going to revolutionize the way I write posts – the Adsense lecture was phenomenal. We will be contacting you with more specific questions e.g. How on earth do we get the CPM per post spreadsheet – and everything else, once we decompress what we’ve learned.”R Miller
“You know when you go to a conference and you sit through sessions that simply regurgitate stuff you already know? Yeah, I hate that, which is why I’m so excited about being at Blogging Concentrated Atlanta, Dan R Morris and Rachel Martin have put together a ton of original content that is not just informative but actionable. When they come to your town you should definitely sign up and go.” Simon Salt
“Stay in front of your audience was worth the price of the conference ticket! Wow!” Penny Woodin Rogers
“@DanRMorris 16 minutes in and mind exploding with actions already!” Amie Flowerday
“Hi Dan, Just wanted to say thank you so much for all the valuable information you and Rachel gave us this weekend. You can not put any price on what we learned, and I am forever in debt to you both!” Emily Luscombe
Want to pay less for the event?
The Blogging Concentrated business has 2 parts – training events and BC Prime, a subscriber community who buy training and advice by monthly subscription. If you’re curious about the depth of knowledge these guys bring to training events – read the BC Prime page – note the huge quantity of 2014 Release Archives – impressive, eh? 6 – 10 new pieces of educational content per month…
Choose BC Prime when you book your ticket and pay less – but GET MORE.
Ready to become the CEO of your website?
Join us by booking your ticket
There are two prices, one for BC Prime members and one for the public.
Avoid limp education, buzz phrases and marketing hype. Concentrate on workable, practical solutions that you can implement immediately on your website.
You know where to come!
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-03-20 18:28:132020-01-24 01:44:57Are you the CEO of your business website?
