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Rush into eCommerce during Lockdown

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Today’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time

Open a search window and type your brand name vs.

Wait and see what auto complete suggests.

Then do it again for the suggested name. I did the Warehouse vs and it suggested Kmart. Then I did Kmart vs…

Set up your online shop

Getting online for ecommerce is happening for many brands due to the lockdown.

Ensure that your proposal suits your current need, the speed you need to roll it out and the ability of your marketing team to execute.

The video explains why.

 

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Keyword Search Simplified – 3 Ways You Can Find the Right Keywords to Siphon Traffic From

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Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business.

To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, this isn’t always as easy as it sounds. Most of the top keywords are extremely competitive. On AdWords, those competitive keywords can be very expensive.

As a shrewd business person, you may want to preserve your budget by avoiding these overly costly keywords at least until you have a winning formula. On the flip side, cheap keywords rarely return a profit. That’s why other marketers ignore them in the first place. Paying for them would be akin to throwing your money down the drains.

This leaves you with only one option, to find potential keywords that haven’t become too competitive yet. The following are three ways to unearth these unknown high-performing keywords;

1. Invest in Keyword Search Tools

Keyword search tools are software programs specially designed to help marketers find the right keywords for their campaigns. You’re required to enter the parameters of your search, including your target audience, geographic location, and type of business, and then the tool looks up and returns the most relevant keywords for your business.

It doesn’t end there; some keyword search tools are now built in such a way that you can consistently monitor high performing keywords in your industry. This would allow you to keep your ads and content relevant throughout. Some of the best keyword search tools out there include; Soolve, KWFinder, and WordTracker Scout.

2. Learn From Your Competitors

There are several approaches you can use here. But one of the easiest and most effective methods is manual checking. The first step is to identify the products or services of focus. For instance, you can choose to check one of the products in their video blogs. After picking the product, go to Google and search that product or service (we recommend that you use Chrome for your search).

On the first page of results, click the first item on the list. Once you’re on the desired page, click Cmd + Alt + u to view the page source. Here you’ll find the code for that page. Now, check the whole page for non-branded keywords, focusing on titles and headlines. You’ll learn all the keywords they use to rank so well on search engines.

3. Use Google to Rig the Game

 Finally, you can also use Google to find the right keywords for your digital campaign. Since you probably already know about auto-complete and related searches, we’d advise that you shift attention to three other useful sources for unique, often unknown keywords; Google product taxonomy, Google sets, and Google Trends.

Google Taxonomy is used as part of the mechanisms for Google Shopping for categorization of products. Google Sets can be found via the “Google Sets” category found in Google Spreadsheets. Lastly,  Google Trends is a special website created by Google to help users learn what people are searching at different places in the world.

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While not a complete list, these three sources should help you find unique, yet inexpensive keywords for your marketing campaign.

 

 

 

 

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6 Ways To Successfully Grow Your Business

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Growing your business can be challenging if you do not know where or how to start. Your financial survival depends on it, but what are you doing to grow your enterprise?

Photo by Alesia Kazantceva on Unsplash

Growing your customer base is one solution, but how do you attract more customers? What will convince people to purchase products and services from you as opposed to someone else?

Scaling a business is difficult, but the following steps and strategies will help you.

1. Innovate Your Product or Service

The products and services that you are creating should be innovative and unlike anything else that exists on the market. It will take some trial and error, but don’t be afraid to take risks if you are creating a new product.

Ask yourself whether or not this meets a need in society, and how it is different to everything else that exists in that marketplace.

2. Know who your customers are

 Outline who your customers are from the start because every product or service you are developing will be targeted at this individual.

Remember to ask for customer feedback, and listen to it. Good customer service will create loyal consumers that will spread the word about your company to their friends and family members.

3. Use social media to your advantage

Social media offers you the possibility to communicate with your customers on a daily basis. You can receive insight into your target audience, and find out more information about their behavior and purchasing habits. There is no easier way to attract new customers than through posting quality content and engaging with them online.

4. Network and build relationships

Attend industry-relevant networking events that will allow you to build relations with key players in your market. This could include customers, clients or investors.

5. Protect your reputation

 Your company’s reputation is essential for strong employee relations, for customers to purchase products from you and for clients and investors to trust you.

You should remain transparent and be realistic about the promises you are making to the general public. You should be able to deliver on them, after all.

Do you know what to do if your reputation is brought into question? What if one of your employees makes a fraudulent injury claim, and they are demanding an excessive amount of compensation for it? Look for red flags that would state the injuries are fake; such as exaggerated pain from minor scratches, and contact the legal injury attorneys at Charleston Law to represent you.

6. Research the competition

Know who your competitors are so that you can create products and services that are different. How do they market to their customers? What do they price their products at? Learn from their mistakes to improve your own performance.

Growing a business takes effort and it can be mentally exhausting. No successful enterprise was built overnight, and no one said it was easy, but with strategic oversight and dedication, you will start to notice results. All of your hard work will pay off when you see your business steadily growing and generating more profit as time goes on.

 

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