Event Invitation Copywriting
Event invite copywriting – a “before” and “after” comparison.
First I analyse each paragraph – what’s it about?
The draft I was sent was structured like this
- – The Promise
- – Sow Doubt
- – Question (which will be answered)
- – List of Sales Points
- – Speakers & event details
When I finished rewriting it, the order had changed to
- – Open Question
- – Sow Doubt
- – Empathise
- – The Promised Future State
- – Sales Points [rewritten]
- – Empathise again
- – Feeling vulnerable
- – The Promise
- – Speaker and Event details
Why will this work better?
The emotional journey is defined and reassurance is included when the Promise comes later in the messaging.
Also the empathetic sentences help the reader to judge quickly if the event is ‘right’ for their needs or not. You don’t want tyre-kickers coming along, do you?
If you’d like to see the full text of before and after #copywriting #B2Bmarketing. Message me.
I would like to do more writing like this for #Brands who need #directresponse marketing done well.