B2B Event Marketing tips

Estimated reading time: 1 min

I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens.

Make it Happen is a creative agency in Sydney

This is my advice.

Last-minute event marketing

  1. Set up a tripwire webinar to drive interest / registration details
  2. Find people with mailing lists and agree a joint venture collaboration with them to promote
  3. Run a competition to win a free ticket (combine with webinar)
  4. Telesales follow up to all webinar attendees (and non-attendees).  Best to use GoToWebinar as it tells you who attends.
  5. I do not think affiliate marketing would work in New Zealand for B2B events.  But offering a second ticket free if one person buys can add headcount.
  6. I do not think radio advertising will work because which station(s) do all your target audience listen to?  But podcasting could.  Find business podcasters in your niche.
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