Marketing and politics
Anyone who is updating their marketing plan or business plan knows that there’s a section that includes strengths, weaknesses, opportunities and threats. And within this section is the PEST acronym for political, economic, social and technology – all areas to consider where changes may come from that affect your business.
How to assess politics for marketing?
Unless you are super into politics, most of us are not aware of the plans of the civil service and the government of the day. Some things hit the news, but most of the work goes on without too much hitting our consciousness.
So you write the Political part based on general knowledge and guesswork. And it’s not good.
No more, here’s a great way to find out what is coming up that will affect your business planning.
Briefings to Incoming Ministers
The New Zealand civil service writes a briefing for all the new ministers after a general election. This document is later published so we, the electorate, can see what they are planning. The BIMs are now all published for the current Ardern government.
Take a read of the briefings most relevant to your area of business – from the Finance Minister, to Revenue, Small Business, Tourism, Callaghan and the Digital Economy Communications – I found these fascinating.
Not all the briefing is public – there are redacted parts which are sensitive (some relate to jobs, others to matters like likely tax changes).
Here’s the link to all the briefings – BIMS Finance and Economy