If you are marketing a SaaS product you should totally consider two types of marketing
There’s a difference although they can overlap.
A channel partner is a business who has a similar customer base but is selling something different but complementary to yours. They are motivated to sell your SaaS because it enhances their product or service.
Affiliate sales are from businesses who have a similar customer base but is in need of an upsell, a new income stream, or a “way in” to a new customer. And so they promote your SaaS alongside their own business. Frequently these are firms with a good audience or mailing list which they want to monetise.
There are many businesses offering to run the affiliate sales for you – most handle creating unique URLs and tracking conversions for your affiliate partners. They should also handle the payouts to your affiliates.
My eCommerce SaaS has a conversion rate of 7% (2 new subscribers a day). I only get 1200 page hits a month though. How can I get more traffic?
The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I’ve been running it for just over a year. The landing page is converting really well, but now it’s time to scale up the traffic numbers. Finding it really hard to get more than 40-50 page hits a day. Any help would be greatly appreciated.
I know you should not rely solely on inbound traffic. That’s a fool’s errand in today’s crowded market.
Other marketers will suggest SEO, Content Marketing, Lead Funnels, Keyword search terms, LinkedIn Content, SEM, Social adverts, remarketing. All good ideas and definitely part of the marketing mix needed – but they miss one fundamental comprehension of how modern marketing works.
Inbound and Outbound is the key strategy
When you take a product to market you need both awareness and targeted prospective buyers.
The joy of inbound is that if someone is looking, with good SEO, Keywords and Content Marketing you can appear in search results. But for B2B markets, rarely is someone looking and the search volumes are so small, so niche that these volumes won’t deliver you the customer buyers in any great size or at scale.
I recommend 2 things
Outbound Selling. Research a list of retailers who could use you and approach them direct. Direct sales is very powerful – it draws attention to you and then your content marketing / SEO will serve to bring them back to your site.
Sponsor a retailers podcast like Ecommerce Fuel with a landing page / special sign up deal.
I used both of these to grow Rowperfect.co.uk/shop such that we now have a paid Christmas promotion page based on that list which is a great case study for this method.
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https://creativeagencysecrets.com/wp-content/uploads/2018/11/trendosaur-2.png6241232Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-11-13 09:23:272018-11-13 09:23:27My SaaS has 7% conversion rate, how to improve?