SaaS affiliate marketing

Estimated reading time: 1 min

If you are marketing a SaaS product you should totally consider two types of marketing

  1. Channel partners
  2. Affiliate sales

There’s a difference although they can overlap.

A channel partner is a business who has a similar customer base but is selling something different but complementary to yours. They are motivated to sell your SaaS because it enhances their product or service.

Affiliate sales are from businesses who have a similar customer base but is in need of an upsell, a new income stream, or a “way in” to a new customer. And so they promote your SaaS alongside their own business. Frequently these are firms with a good audience or mailing list which they want to monetise.

Affiliate services

There are many businesses offering to run the affiliate sales for you – most handle creating unique URLs and tracking conversions for your affiliate partners. They should also handle the payouts to your affiliates.
Here are several for you to research.
  • https://www.tune.com/
  • https://www.shareasale.com/info/pricing-merchants/
  • https://www.awin.com/gb
  • https://www.digistore24.com/
And here’s a How to create an affiliate program guide written by an affiliate marketing platform – Clickbank. A tad self-serving but useful as a checklist.
I attended Traffic And Conversion Summit 2021 and Thomas McMahon of Clickbank did a useful talk on how to recruit affiliates and build a landing page for them. My notes include screen grabs of his talk.
Enjoy.
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