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Key Website Creation Tips You Can Learn From A Graphic Design Course

A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles.

Here’s some key website creation tips you can learn just by attending a graphic design course.

Value The Fundamentals

The key to developing a higher understanding of any topic is by understanding its fundamental principles. Nowadays, creating a cool looking graphic is as easy as tapping a couple of buttons on your smartphone. While that may sound simple, these design tools are only part of the process. The more significant piece is understanding what’s visually appealing and what distracts people from your message.

Image credit: Shutterstock

Here’s a list of basic design principles you should know about:

  • Color – Sticking to your favorite color may not always be the best strategy. When appropriate colors are used on a website, it can help dictate the mood of the audience. For instance, using a Green color correlates to the environment and make people think about charity, while the Red color induces a strong emotion.
  • Typography – This is an art form that arranges type to make it readable. Choosing the right font will help convey your message better, it helps show feelings even in written form. If you want to learn more about typography, this graphic design course by HubSpot does the job well.
  • Composition – More than choosing what color and font to use, you should also know how to compose a visually appealing graphic design. Design composition pertains to the alignment of each element, ensuring proper contrast levels, and grouping related elements together.

Leverage The Fold

The term “above the fold” was initially used in graphic design and later on used on web design as well. Above the fold pertains to the topmost area of your webpage that users see without scrolling. There’s still a debate whether this area is still relevant nowadays, but whatever the case is the fact remains the same — 80% of users spend their time above the fold. You need to maximize the use of this space and hook your visitors. Here are some ways on how you can do that:

Image credit: Shutterstock
  • Clear and concise headline – Once a visitor opens your website, they should be able to know what it’s all about. The proper use of typography will help communicate your message better.
  • Call to action – Make sure you design a clear and visible call to action (CTA) button. Increase your chances of conversion by placing your CTA above the fold.
  • Leverage media – Use images, video, and even audios to support your headline and improve CTA click-through rate.

The way you design this area will contribute to how well you communicate your value proposition to your target audience.

Create Your Own Graphics and Images

About 65% of the population are visual learners which means that a lot of people rely on visual cues to help them understand better. When you apply this kind of mindset into website creation, you can expect more people to find your website worthwhile.

Take, for example, infographics. People pay attention when you show them data and statistics backed by research. However, not everyone can digest a 20-page research paper. Through the use of infographics, complex information can be communicated easier. A graphic design course can teach you how to create your graphics, select thought-provoking images, and repurpose old content.

Put Importance On Branding

If you’re wondering why a lot of websites spend time and money on branding, it’s because a properly thought out brand shows a unified business. Graphic design courses should teach you the importance of creating a brand guideline and how to properly implement it not just on your website but in your overall business as well. Here are some of the reason why consistent branding is essential:

  • Value – When website visitors see that you have an organized and visually appealing branding they’ll have a good impression about your business. It helps build your credibility, sets you apart from the competition and establishes your brand value.
  • Recognition – When you use your branding consistently all across platforms and not just on your website, it helps with brand awareness and recognition. While establishing a recognizable brand takes time, strict adherence to branding guidelines can make the hasten the process.
  • Perception – You can control how people perceive your business through branding. Each time you communicate with your customers, business partners and even investors make sure you follow your branding guidelines.

Conclusion

Take time to increase your skills by enrolling in a graphic design course. The lessons you learn from these courses will help you create a website that’s not only user-friendly but also appealing. You don’t need a lot of money to learn how to design. You just need an infinite amount of resources and the inspiration to push you forward.

tax books, shelf of books, business books

Professional firm needs refreshed website

Leading financial advisory practice needs a refreshed website designed “mobile first”. tax books, shelf of books, business books

Our client is a leading financial advisory firm whose website already has very strong SEO.  We need to move to a modern CMS with easy editing without losing the SERP.

Website launch end September 2018.

Deadline for costed proposals 5pm, Monday 27th August 2018

Website specification:

4 informational pages

News blog

Functionality:

Website needs

  • CMS
  • Recommendations for security
  • Recommendations for plugins
  • On-site Google Search
  • Google Analytics
  • Google Search console
  • Mailchimp integration

Get in touch for a full specification and to find out more…… rebecca@creativeagencysecrets.com

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Quality Website Developers

Quality website developers – time to up your game

I get really mad when low quality website developers over-specify for marketing websites.  Is this

Quality Website Developers

Quality Website Developers

something you have seen?

Part of the expertise of a high quality web developer is to recommend the right tool for the job and I find it ridiculously easy to spot website developers who are not skilful.  But it still makes me angry.

Marketing suppliers like Creative Agency Secrets lead the industry because we “decode” marketing for our clients, we find high quality suppliers and engage them for our clients as sub-contractors with us managing the job.  Trust is essential to maintain reputation and high quality marketing services delivery.

I cannot hire you if you set out to exploit the ill-informed client.

Which CMS is right for you?

We are handling a small website for a client which needs to become responsive.  It’s a brochure-ware site and needs to rank well in local search.  That’s it.

So why, oh why does their existing developer recommend a CMS that scores highly for:

  1. Sell E-commerce: The core installation comes with a very nice E-commerce module
  2. Offer Exclusive Content: There is a membership module installed right out of the box
  3. Want Flexibility and Growth: Each website is built from the ground up. Another great feature is the multiple site manager
  4. Care About Security and Stability: there hasn’t been a major security breach in over 10 years.

I did some research comparing two CMS products and found this and Quora answers.   Which confirmed my own views of mis-alignment between client need and tools proposed.

Quality website developers don’t do this

It’s lazy and over-engineered for the requirements and will be costly for the client.

Game over for that potential relationship.

I do not see it as my job to specify the website build and design – that is what an expert web developer should be doing.  As marketing experts, we specify the functionality and features needed and let the experts propose appropriate solutions.

If you know a good web developer who would like to quote on this job – send them this link to the job description.