Hire the right digital marketing agency – a guide

Here’s a great guide to how to find the best digital agency for your business brand needs.
Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have to brief them well.

Writing an awesome creative brief is a challenge and one we can help you out with – even if we’re not doing the work for you. Getting the language and the articulation of your requirements correct will shortcut the selection process of finding the best digital marketing team for your needs.

Types of Digital Marketing Agency

Types of Digital Marketing Agency

 

Get the report from Search Engine Land – a Buyers guide to Digital Marketing Agencies 2013

 

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Newsletter sign up offers: Expert new business development copywriting

Persuading people to join your mailing list is probably the most important first step in new business development tactics.  A mailing list is a valuable asset for your business.  The people who give up their time to join your list WANT to know what you do. They are interested in your business.

The right offer drives more sign ups

Copywriting for new business is a particular skill.  You need to be able to put forward the right offer in a manner and tone of voice that makes the biz dev copy persuade the reader to take the action you want.

The words included require these elements:

  • an offer
  • a reason
  • some exclusivity

Case study texts for newsletter sign up

First, Chris Garrett gives away e books – he’s updated these since I first saw them but the offer is still 2 ebooks, he varies them.

Expert copy writing for newsletter sign ups

Expert copy writing for newsletter sign ups

And from BlueGlass marketing at the bottom of a blog post an offer of insider information.  Good use of italics and bold and three strong offers.

 

Persuasive newsletter sign-up copy

Persuasive newsletter sign-up copy

 

Want to make your newsletter list grow?

Get our experts working on your offer so we can make an irresistible offer to your site visitors.

They will want to sign up and get closer to your business.  And that’s step one on the road to a pipeline full of new business leads coming to your business.

 

Read more articles on Step 1 of the new business development process with Creative Agency Secrets.  

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Trade show B2B marketing tactics – selling tech to the masses

Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service.

Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, formerly called BlogWorld.

Take a quick look jay-baer-case-study and erin-chase-case-study

Case study collateral for FeedBlitz Jay Baer

Case study collateral for FeedBlitz Jay Baer

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erin Chase

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