April 2013 - Creative Agency Secrets

Brands Seeking Agencies 25th April 2013

25 April, 2013/0 Comments/in Marketing /by Creative Agency Secrets Team

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Brands Seeking Agencies

Americas

Beauty products group searching “how to write the perfect creative brief”, OH, USA
Transportation & logistics group researching “how to write a good creative brief”, ON, Canada
CPG sales promotion agency searching “dear valued customers letter”, USA
Bedding manufacturer searching “creative brief template for advertising agency” Canada
City lobbying group for urban planning reading How to write an awesome creative brief, NY, USA

Europe

High street shoe retailer reading what does a modern creative brief look like, UK
Building insulation manufacturer search “Questions to ask event agencies”, Denmark
Mobile printer manufacturer reading what does a modern creative brief look like, Italy
Student travel agency searching “creative agency questions”, UK
TV Chef website reading 5 questions to ask a creative agency at your pitch, UK
Retail bank processing services researching “best creative agency briefs”, UK
Teaching English overseas brand search “questions to ask a branding agency”, UK
Global charity reading How to write an awesome creative brief, UK
Credit card issuer searching “writing a brief for a creative agnecy”, Europe

Africa

Personal financial services firm reading what does a modern creative brief look like, South Africa

Asia Pacific

International law firm reading New business development copywriting writing a chasing email, Australia

RFPs

Government Authority located in North Carolina; USA looking for expert vendor for Marketing Services.
Government Authority located in Pennsylvania; USA looking for expert vendor for Marketing Services.
Government Authority located in Florida; USA looking for expert vendor for Branding Services.
Government Authority located in Connecticut; USA looking for expert vendor for Marketing and Communication Services.
Government Authority located in Texas; USA looking for expert vendor for Branding and Logo Design Services.
Government Authority located in Pennsylvania; USA looking for expert vendor for Marketing Services.
Government Authority located in Colorado; USA looking for expert vendor for Marketing and Branding Services.
Government Authority located in North Carolina; USA looking for expert vendor for Marketing Services.
Government Authority located in British Columbia; Canada looking for expert vendor for Advertising and Communication Services.
Government Authority located in Louisiana; USA looking for expert vendor for Advertising and Public Relation Services.
Government Authority located in Missouri; USA looking for expert vendor for Branding Services.
Government Authority located in Washington; USA looking for expert vendor for Development of Marketing Campaign.
Government Authority located in Washington; USA looking for expert vendor for Marketing and Advertising Services.
Government Authority located in Illinois; USA looking for expert vendor for Marketing and Advertising Services.

Agencies

Media Arts Lab, TWBA’s exclusive agency that does Apple work, LA, USA
KLAN – creative agency, Prague, Czech Republic
Tangible Data Limited, data analytics, Tetbury and London UK
Dentsu Young & Rubicam Ltd, advertising agency, Hong Kong
Marshall Fenn, Communications agency, Toronto, ON, Canada
Copperwing, design and brand management, Montgomery, AL, USA
Aegis Media, media buying, Serbia
The Works – Creative Solutions Full Service Marketing Agency, Norwich, UK
Stephan and Brady, marketing communications, Madison, WI, USA
Dalton Agency, Advertising and public relations, Atlanta, GA, USA
Brand Development, innovation positioning and branding, Henley on Thames, UK

Brands

City Bin, rubbish collection services, Dublin, Ireland
Wapice – Technology Partner, Software. Electronics. Innovation, Finland
Red Hat, Open Source Leader community of developers using Red Hat, USA
Neolane, Marketing automation software, USA & France
Northrup Grumman Corp, security and military security, Cincinnati, OH, USA
Walker Crips Stockbrokers Ltd (BRS), financial services, London UK
Natural Power | Renewable Energy Consultants, Castle Douglas, Scotland, UK
Rehau AG, Global polymer group, Germany
ABN Amro Bank, banking services, Chennai, India
Jones, Day, Reavis & Pogue, Mergers and acquisition legal specialists, DC, USA
Technology Services Management Group, IT support services, Spokane, WA, USA
IGT, supplier of gaming machines, Reno, NV, USA
Kone Corporation, elevators, Finland

Alternatives to Wildfire as they withdraw pay-as-you-go

17 April, 2013/2 Comments/in Marketing, Marketing ideas, Social Media /by Rebecca Caroe

Wildfire was one of the first apps we found to do promotions on the Facebook platform. Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees. The little people will have to go elsewhere in future.

Here’s a list we curated on List.ly of Wildfire Alternatives. Please add your own favourites.

[listly id=”4KA” layout=”full”]

[read our interview with List.ly c0-founder, Shyam Subramanyan]

Contact Forms: New business development copywriting

16 April, 2013/2 Comments/in Copywriting, Marketing ideas, Sales /by Rebecca Caroe

Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous.

You need to get better at contact forms:

Here are the symptoms

lots of people visit your website (probably)
few get in touch to find out more
fewer move up the funnel towards purchase
pipeline does not get many new enquiries from the website

How to Copywrite contact forms

Be economic with words
Only ask for information you NEED
Seek originality in your wording

We found a great example from Markitors – they offer a neat free tips service. Using the one free tip offer encourages action by the reader and recruits an email address to an autoresponder series.

And take a read of our earlier article on Best Practice Email sign up Forms

One Free tip button encourages action

Xero Marketing: a pitch & a critique

5 April, 2013/0 Comments/in B2B, Content Marketing, Direct Marketing, Email, Marketing, Marketing ideas, Pitching /by Rebecca Caroe

Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide.

Image via CrunchBase

Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero.

As a customer of Xero and as a marketer, the things I think are lacking or could be enhanced primarily relate to the ease of re-using content and proactively driving it out to the right audience.

B2B comms for existing customers, in a nutshell.

Since Xero is growing internationally, they increasingly have separate user groups who should be communicated to differently – because they need different things from Xero.

Marketing suggestions – I have lots more….

After signing up, there’s nothing to drive me deeper into using the higher features of your products, unless I search.
Apart from support issues and feature requests, what are the useful things you could be communicating with my business [clues – finding support, accountancy advice, higher level feature uses, plug ins, apps developers, tax questions, work-rounds for bug fixes]
How could Xero be leveraging existing customers to drive improved new business and new trial accounts using member-get-member referrals and other incentives?
Autoresponders – for new users within the trial period and for first few months of use – Xero could have a ‘guide’ much like Kiwibank‘s “Becky” who is there for the user, who acts as a signpost to helpful information inside your knowledge base, who helps check they’ve got the system set up properly.
Why are you using FeedBurner to distribute your RSS feed from the blog? It’s unsupported and you could be leveraging the channel for marketing messages to your active users in order to drive deeper brand engagement and possibly sales (see 2,3,4 above).
Split out your blog into separate streams so that articles automatically send to different groups (e.g. developers and accountants, US versus NZ) Each would get articles designed for that audiences. Create separate news feeds for different audiences, and further use them to drive marcoms to support your business growth goals
The more you blog, the bigger your archive. Readers rarely dive very deep and yet there’s probably heaps of helpful content which is being ignored. Could they be created into “tip sheets”, e-books, training manuals and other support material? These content solutions can be supporting 1, 2 and 4 above.

As Forbes says, it’s great to be an in-house agency – but lifting your head above the parapet and seeking input and inspiration from an external agency team can be very beneficial.

Archive for month: April, 2013