Entries by Rebecca Caroe

Increase customer engagement through live chat

How can you increase customer engagement through live chat on your website?   A question I received and I thought the answers given were intriguing.  Because after the obvious answers, yes it should engage – because people talking to people, if done respectfully, should successfully answer questions and possibly transact sales.  But the risk here […]

A Beginner’s Guide to Social Media Marketing

You cannot possibly compete online if you do not have a strong social media presence. It is one of the most influential platforms on the internet, so you must start developing engaging campaigns on the likes of Facebook, Twitter, YouTube and Instagram, if you haven’t already. Our goal is, therefore, to help you develop an […]

An Open Letter to Sumo.com

Dear Globally Successful Technology Business Owner, I am delighted that you have successfully bought a new domain for your business sumo.com and are seeking to transfer the strong SEO from SumoMe.com to the new domain. Tough job. Your marketing coordinator wrote to me with a list of URLs on my site which are pointing to […]

Backstory on Barfoot’s World Masters Games advert

I saw the Barfoot & Thompson’s advertising sponsorship of the Auckland World Masters Games and was stunned by the ingenuity of the imagery.  Here’s a poster near my office. And this prompted me to want to find out more about the context for the campaign. Barfoot’s Chief Marketing Officer, Jen Baird, kindly answered my questions and […]

Video post-production services needed

We have a client who needs a quick post-production job doing. They were interviewed on the TV News and need a screen capture done of the broadcast. This also needs sub-titling and start/end cards adding in. Get in touch for more information How does Sub-Contracted Services Work? We send you a brief against which you […]