Entries by Rebecca Caroe

Law firm website case study

Mandee Sebire is the Practice Manager of the Wellington Law firm, Mahoney Burrowes Horner Lawyers.  She recently workedwith Creative Agency Secrets to get website redesign quotes for the business and we asked her to talk about the experience. What was the challenge you faced when needing a new business website? We didn’t have the knowledge […]

How To Introduce A Business By Email

Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other. But often times this can be difficult over email. In […]

Law firm needs refreshed website

Leading legal practice needs a new website with CMS and news blog. Our client is a leading law firm who has been using a website based on their practice management software.     We need to move to a CMS based site with easy editing and strong SEO. Website launch end June 2018. Deadline for […]

The (b)leading edge of Accountancy marketing

Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession.  It’s called The Practice of Now 2018  As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, […]

Effective Selling by Leveraging Cognitive Biases

by Blair Enns host of Pricing Creativity, a workshop on 26th October 2018 Heuristics, Biases and Nudges “Heuristics” is the ten dollar word for the mental shortcuts human beings take when processing information and making decisions. Such shortcuts are helpful when speed or efficiency is paramount in decision making, but they leave us prone to […]