Entries by Rebecca Caroe

Law firm needs refreshed website

Leading legal practice needs a new website with CMS and news blog. Our client is a leading law firm who has been using a website based on their practice management software.     We need to move to a CMS based site with easy editing and strong SEO. Website launch end June 2018. Deadline for […]

The (b)leading edge of Accountancy marketing

Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession.  It’s called The Practice of Now 2018  As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, […]

Effective Selling by Leveraging Cognitive Biases

by Blair Enns host of Pricing Creativity, a workshop on 26th October 2018 Heuristics, Biases and Nudges “Heuristics” is the ten dollar word for the mental shortcuts human beings take when processing information and making decisions. Such shortcuts are helpful when speed or efficiency is paramount in decision making, but they leave us prone to […]

Featured on the 302 Temp Redirect show

Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).   5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are.  If you want to listen […]