Entries by Rebecca Caroe

Backstory on Barfoot’s World Masters Games advert

I saw the Barfoot & Thompson’s advertising sponsorship of the Auckland World Masters Games and was stunned by the ingenuity of the imagery.  Here’s a poster near my office. And this prompted me to want to find out more about the context for the campaign. Barfoot’s Chief Marketing Officer, Jen Baird, kindly answered my questions and […]

Video post-production services needed

We have a client who needs a quick post-production job doing. They were interviewed on the TV News and need a screen capture done of the broadcast. This also needs sub-titling and start/end cards adding in. Get in touch for more information How does Sub-Contracted Services Work? We send you a brief against which you […]

We’re hiring – Marketing Assistant – Digital Marketing

Marketing Assistant specialising in Digital Marketing and Copywriting. Creative Agency Secrets provides digital marketing services for brands and businesses. We are a leading agency innovating with marketing techniques like social media, community building, direct response and advanced blogging. Working with us you will learn how to run a website, ecommerce shop, blog, email marketing, database […]

Preparatory work for direct mail lowers costs

Direct mail is a highly effective marketing technique that delivers sales revenue in a short time frame.   Some direct mail is poorly conceived and so does not achieve its potential. [WARNING – this is not always true]. I received three mailers from a printing firm which serve as a great example of a campaign […]

January website checks you MUST make

It’s January – we are back from the Christmas break and many firms are still on a skeleton staff.  Some are back full time – but we’re all filled with the pressures of a new year – new marketing plans, new services, new products. For most of us, we’ve already forgotten the marketing we did […]

Do Consumers Need to Know Where Our Business is Located?

Today’s always-on global world could make your business location seem to be an irrelevancy.  But the opposite is true.  Local marketing is now the fastest-growing part of online marketing specialisms.  And it matters.  Let me explain. So here are 3 examples for you to use when considering international website domains.  Feel local but act global […]