Entries by Rebecca Caroe

Featured on the 302 Temp Redirect show

Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).   5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are.  If you want to listen […]

Business Accelerators in New Zealand

In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand.  Since I couldn’t find a place where they are all listed, I thought I’d create one.  [We did this before for Youth Entrepreneur Organisations in New Zealand]. Callaghan Innovation funds accelerators NZ Product Accelerator  Venture […]

Customer Feedback and Reviews template email

I got this question from Quora and here’s the answer I submitted. How can e-commerce companies encourage customers to submit reviews? There are ethical methods and less ethical methods of getting client testimonials for ecommerce. A bribe is not ethical – but people do it. Give us a review and get a coupon / discount […]

Trade Marketing tips

You asked us about Trade Marketing.  This is when you sell something to another business and they sell it to the ultimate customer.  Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of […]

Delete or Unsubscribe for mail list?

I checked our bounced emails report.  Do you want me to “unsubscribe” or “delete” them?  I’ve just “unsubscribed” a couple and then realised “delete” is also an option.  What’s the difference? Also if a contact says “this address has been cleaned” there is no delete of unsubscribe option.  Why is that and what does it […]

Kickstart business website user skills

Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool. Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes Tue 27 Feb 2:30 PM NZDT Setting a Website Strategy for […]