Image by richardjingram via Flickr Ideas for campaigns in B2B are often focused around written content delivered by electronic media. Content strategies are now an essential part of planning your B2B new business development. If your clients or company do not have an explicit content strategy – it’s time to get your pen out and [...]
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Image via Wikipedia I found the wonderful document for the Tiffany pitch that we wrote about last month on Scribd. So I joined up to the service and over the past few weeks 15 people have subscribed to my feed. I am curious about the service and who uses it. All these people are known [...]
Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
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I read a book about companies started by young “Gen Y” people called Upstarts. Seems interesting as it details how young people are challenging business models and the status quo. One of the companies featured is GMX a transatlantic shipper with a compelling new client challenge offer that your product arrives 24 hours quicker than [...]
Continue reading about Check your website links or risk losing customers
Image via Wikipedia I retweeted a nice Nike video about the world cup last week. thanks @neville for sending it over to me. This morning I got a great mail into my in-box from Paddy Power the bookies. They are following up on links to world cup events (presumably via Google Alerts or similar) and [...]
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Dear Sir [it's always a man, dontchakno?] Thank you for asking me to comment on how I could help your company improve its business development, incoming leads pipeline and sales pipeline. The following comments apply not just to you, but to a large nubmer of corporates whose websites have never been updated since launch. Please [...]
Continue reading about An open letter to Marketing Directors with old websites
Image via Wikipedia Tom Ball is a good friend of CAS and we’ve just had his latest update about his vision of a “mobile boardroom” on a bus. After two years hard work my bus was on BBC1 last week! I got frustrated at how much time gets wasted sat travelling – so had the [...]
Continue reading about Business on the move – the All a Boardroom
Image by coda via Flickr The Football World Cup will be the first big test of mass mobile marketing for brands. Going mobile is a hot topic of conversation within marketing circles. But it takes a big event for a lot of large brands to start using the medium and to inspire others to jump [...]
Continue reading about Football mobile marketing comes of age
We took part in the Adestra / eConsultancy census on email marketing. And the full report is now published. Containing the usual range of statistics and trend analysis the news is generally good for the medium: more people use email marketing – with success budgets are rising from 14 to 17% of total spend ROI [...]
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
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