The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage.
Building closed spaces where you can pay a bit to get into [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
I have been reading and following the US direct marketing agency run by Robert Rosenthal, The Mothers of Invention. They have some great promotion and marketing that they do for the agency and this Friday they have a great offer.
A free review of one marketing programme.
Here’s the offer text I received.
This Friday could be an [...]
Image by _Zahira_ via Flickr
If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
I think businesses should take new year resolutions as seriously as business planning.
Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days.
Organisations could do well to think up their own new year [...]
Continue reading about Does your business have a New Year Resolutions shortage?
Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account.
Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me?
It also looks at the time of day you tweet and [...]
Following our newsletter on Monday and the nice stream of comments about Reverse IP mapping from readers, we decided to add an interview to the series on IP Mapping.
Brewster Barclay is MD of Clickstream
Clickstream is all about B2B – we aim for hosting companies and large enterprises as target markets for our software.
I used to [...]
Continue reading about Interview with Reverse IP mapping user, Clickstream
Catching up on my (normal) reading backlog, I attacked the Experiential Marketing Essays supplement from September in Marketing magazine.
Ten agencies write articles that are printed as full pages opposite a display advert for their services. Some might see it as a double whammy appealing to those who read articles as well as those who read [...]
Continue reading about Experiential pitches for lead agency status.
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
Continue reading about How to create, share, collaborate and solve problems
I couldn’t help smiling reading about the success of the Tory Party’s ringtones. They released two, Churchill speaking about “We will fight them on the beaches” and Thatcher saying “The Lady’s not for turning”.
Brilliant idea and if your brand can be associated with a sound, a noise or a phrase – why not do [...]
I am in the thick of working with a client on their case studies and so when two messages arrived within minutes about visual communications it was clear that investigation was needed.
The first was a tweet about “the best slide deck in the world”. A classic @Armano message about a client of his.
Turns out [...]
