Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to [...]
Continue reading about Writing a good brief for an agency pitch
There’s a great summary of the pro and anti arguments about the Belgian Agency strike over on e-consultancy’s site. The comments are helpful including ones from client and agency side folk. I particularly liked Neale Gilhooley’s comment My career path has been 90% Agency and 10% Client, but the 10% has radically changed my views [...]
Continue reading about Belgian Agency Pitch Strike – could it happen here?
I found this on a LinkedIn group called London Communicators. How important is ‘likeability’ in winning new business? Looks like a meet-up will follow to discuss it further. Bookmark to: Hide Sites $$(‘div.d1051′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
You've probably all read about Lowe and Pepperami parting company and the project being listed on ideabounty.com for all and sundry to pitch. Image by treehouse1977 via Flickr Great opportunity or terrible waste of time? The debate rages on but here's my ha'pennysworth. Go opensource. Publicise as if your survival depended on it. If you [...]
Continue reading about Yet more crowdsourcing – now for adverts
Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships . She thinks that an internal "business development culture" is important She advocates building closer relationships with existing clients so they don't re-pitch their account Senior teams in agencies do not generally have a new business background Business development [...]
Image via Wikipedia Sean O'Halloran over on the Hoop blog has written a great post on how Design industry insiders can get involved in telling the Government (UK only so far, sorry!) how they thinkg Design and creative should be purchased. UK Government wants your views on how design & innovation can be bought and [...]
Continue reading about Government procurement – have your say on buying design
An easy suggestion by Mark Earls from his blog about 'recycling briefs' to support a youth charity. Of course it's easy to justify re-using stuff if it's for 'charidee' but why not just publish and share? Bookmark to: Hide Sites $$(‘div.d573′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
Sam and I first met when he worked out of a converted garage in London W14…. how times change! His new business is called Tradewind , Sam and I first met when he worked out of a converted garage in London W14…. how times change! Tradewind helps clients improve digital marketing spend, proving value and [...]
Continue reading about Shout! With Sam Brownfield, MD of Digital Agency Search
I have just had a proposal rejected by an agency but I think it's such a good idea that I shouldn't let it go to waste. Business development for a digital agency into part of the real estate industry. Can't say more here. My proposition would cost an agency £20k and would need to start [...]
Continue reading about Calling digital agencies who want more work
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