Making your RFP responses stand out
We posted a small freelance job online recently and I spent a couple of hours reviewing the submissions. The job was too small for lead scoring and sophisticated analysis. I used three criteria price location (time zone to align with our client) did they answer the RFP questions Easy. How did I choose you? So [...]
By rebecca Tuesday July 12, 2011
How to write an awesome creative brief
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
By rebecca Monday May 23, 2011
Critique: Marketing your Creative Agency
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
By rebecca Wednesday April 20, 2011
Why hire a Pitcher?
Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
By Rob Lane Tuesday March 29, 2011