Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering [...]
Three case studies on how you can improve your pitch to your contact’s boss – work, collaborate and learn together. Brian Carroll wrote a super blog post about this subject and came out with solid suggestions about how to get executive support for your proposal or project. Working with larger organisations means that budgetary control is not [...]
Yesterday we launched into a new interview with Paul Roetzer about his book, The Marketing Agency Blueprint. In the book you use the phrase “Hybrid agency” – is this commonly used? It’s not yet common. There’s another PR book coming out describing us as hybrid professionals which I have read a preview. But I do [...]
We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
If you are pitching a retailer for their brand marketing or promotion, you may find these resources helpful. You’ll have read our post about the Altimeter research into mobile apps for retail last week. If you missed it, why not subscribe to get our posts in a handy email summary? Top right of home page [...]
We posted a small freelance job online recently and I spent a couple of hours reviewing the submissions. The job was too small for lead scoring and sophisticated analysis. I used three criteria price location (time zone to align with our client) did they answer the RFP questions Easy. How did I choose you? So [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
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