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44 search results for: how to brief an agency

1

Top 3 things for Writing a good brief for an agency pitch

‎We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]

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Writing a good brief for an agency pitch

Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]

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What Does A Client Brief Look Like?

Thanks to Dawn who wrote in asking “What does a client brief look like?”  Let us help you out. What to do when hiring an agency If you sub-contract your marketing to an agency or to freelancers, you want to be sure that you pay for and get good quality work. A lot of the […]

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Internship at Creative Agency Secrets

My time as “The Intern” My name is Johan Ericson and I’m a marketing student from Sweden. I’ve just completed a three-month internship at Creative Agency Secrets and feel that in a short space of time I’ve learned a lot. Aside from having the benefit of getting to know the people and work environment at […]

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What does a modern creative brief look like?

Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit.  This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]

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Brand campaign brief template improvement

Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering […]

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Website design brief template

So,you want to brief an agency to redesign your website.  What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]