Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
Free download: B2B leads research guide
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
By rebecca Monday May 9, 2011
“My friend fancies you”
Finding your secret admirers is every teenager’s dream – to conquer the cool guy / pretty girl and become their friend could be a dream come true. Introducing your personal desires to the intended using a third party was the classic introduction at teenage discos – normally the approach began with a direct statement “My [...]
By rebecca Wednesday March 23, 2011
Guest post: Steve McKee “What To Do When Growth Stalls”
Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
By rebecca Thursday May 6, 2010