Recurring, diverse revenue streams underpin the successful agency. Being exposed to a single large client is well-known as a fundamental mistake for agencies. I had a consulting client who spent a year executing a new corporate identity for a UK Building Society Bank. Within 4 weeks of it’s launch and roll-out nationwide, the outfit had [...]
The downturn is real and may be affecting your business. Your time is precious, so today we launch a mini-series about how to improve your new business development. What’s in the series? 8 steps you can do today for improved lead generation 5 ways to focus on your targets 2 improvements for a compelling offer [...]
Interviewing the brand and being interviewed as the agency are core skills for pitching. Getting to “the close” for new business and a signature on the contract requires a clear purchase decision from a brand decision maker. If you are pitching to a brand – prepare for these questions that they should be asking you. [...]
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
Image via Wikipedia We have been members of BIMA for a while – it’s a trade body for digital agencies. They ran an event called “New business generation – farming style” earlier this month. It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and [...]
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal [...]
Image via CrunchBase Tom and I corresponded a while back and I have been keen to get an interview with the Engago team about their LeadsExplorer service. Have a browse around their site and if anyone's tried the service, please write back and tell us what you think. 1) What gave you the idea / [...]
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