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We have been members of BIMA for a while – it’s a trade body for digital agencies. They ran an event called “New business generation – farming style” earlier this month. It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and Mark [...]
Continue reading about Why prospects hide and how to overcome
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business.
I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal management [...]
Continue reading about How to make inbound enquiries work for you
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Tom and I corresponded a while back and I have been keen to get an interview with the Engago team about their LeadsExplorer service.
Have a browse around their site and if anyone's tried the service, please write back and tell us what you think.
1) What gave you the idea / inspiration to [...]
On behalf of a client we're hiring a Business Development Assistant position. Ideal first job for someone wanting a career in sales /biz dev for marketing agencies. The job will start with three months training and mentoring with me, Rebecca Caroe and then a permanent post will be offered if the training has been [...]
Just got an email from my client, thinkpublic , about a job they are posting. Please mention having read it here on CAS if you do apply!
Do you want to change the World?
Are you a social entrepreneur? Do you want to be part of designing solutions that tackle the social challenges we face in the [...]
Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships .
She thinks that an internal "business development culture" is important
She advocates building closer relationships with existing clients so they don't re-pitch their account
Senior teams in agencies do not generally have a new business background
Business development bonuses are mainly [...]
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Outsourcing has been a hot topic for many years as the slide away from UK / US locations for low cost services continues. But for an organisation / agency there's an issue much closer to home. When should my business development be a service provided by an external supplier and when should it [...]
Continue reading about When to outsource biz dev [and when not]
Paul and Tom over at creativebrief have kindly listed me as an "associate" on their page of great folk who work in and around business development for agencies.
Here's the Associates Page
P.S. what do you think of me describing myself as a "not a gofer"….
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I have just had a proposal rejected by an agency but I think it's such a good idea that I shouldn't let it go to waste.
Business development for a digital agency into part of the real estate industry. Can't say more here.
My proposition would cost an agency £20k and would need to start work immediately [...]
Continue reading about Calling digital agencies who want more work
A case study showing how to find new prospects for your service using social media.
Here's a nice example of Twitter working for me.
I wrote a blog post about creative agencies not using marketing tools for their own marketing
I put it up on Twitter
It was picked up by people who read my Twitter stream www.twitter.com/rebeccacaroe
They valued [...]
Continue reading about Using Twitter for Business Development…. part 3
