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Entrepreneurship and business course

What’s the best entrepreneurship / business course?

A question I answered in Quora forum: “What’s the best entrepreneurship or business course – it can be free or paid”.

The best course of action is to go apprentice yourself to an entrepreneur you respect and learn by working with/for them. I suggest doing this before or at the same time as starting your own business. Experience is worth a load more than book-learning from theoreticians.

I do not recommend paying $$$ for a university course UNLESS it is part time and closely aligned with working on a business you are currently running. Then you get to put into practice what you are being taught immediately.

I teach on a business course here in New Zealand called the Business Leadership Programme – by Love to Grow.

It takes 6 months and is 1 day per month with one-to-one coaching sessions in between formal classroom sessions. I recommend you ask them if you can join it virtually – the next course starts October 2016. It made a gigantic change to my business and taught me a lot about the parts of business entrepreneurship that I didn’t know (and the things I didn’t realise I needed to know!).

Shortcomings of book learning entrepreneurs

I find that any book, magazine or podcast that gives advice is helpful – but only up to a point. The authors never, NEVER talk in full detail about their mistakes, their mis-directions, bad decisions and failures. They may reference them, but you will not get the full picture.

The value is in experiencing these situations and learning from them.

If I were to tell you in public about experiences I’ve had like a bullying client, a supplier who stole from us, a bad person we hired etc you would begin to get more of an idea. But it would be unprofessional to write these things in public and I may get sued. But it is the EXPERIENCE of these situations that helps you to grow as a business person and entrepreneur.

My personal solutions to the need for experience and a fully rounded business education is on-the-job learning (reading / podcasts / business books / mentor advice) supplemented by:

  1. Chief Financial Officer meeting monthly
  2. The Business Leadership Programme educating and honing skills
  3. Mastermind Group of business owners – we meet monthly face to face and share / seek advice in a trusted, confidential roundtable. [We have a vacancy for 2 people to join our Auckland group – please ask]

What is your advice on how to learn entrepreneurship?

Mystery, conspiracy or just plain busy?

I wrote the headline to a prospect who wasn’t returning my calls.

The goal was to provoke a response – I also left phone messages…several.

When you have new business pipeline deals to close, remember this one thing.

The client does not owe you the business but s/he does owe you an answer.

There are 3 possible answers – Yes, No and Maybe.

Go gettem!

Learn How to Growth Hack your Website in May

Learn How to Growth Hack your Website in May

What it means to Growth Hack.

Growth Hacking is a new phrase meaning to aggressively make a step-change in business success.  It’s not just a cute phrase, there are specific techniques which can make significant improvements to website success.

You define success and we’ll teach you how to make it happen.

What is your #1 marketing and sales problem?

Get the answers about how you can growth hack your web success with USA experts Dan Morris and Rachel Martin during May 2016.

Face to face consult or small group workshops.

Email rebecca@creativeagencysecrets.com with your #1 marketing and sales problem.

Rachel Martin website GrowthHacking expert

Rachel Martin website GrowthHacking expert

 

 

Be ahead of new traffic for your business creative agency secrets audience industries new zealand

Be ahead of new traffic for your business

There are millions of people around the globe who want what you have.

They just don’t know you exist yet.

We just need to stand in front of them. Because it’s not always easy for a guy in Timbuktu, Kalamazoo, Ahipara or Middlemarch to just stumble upon you. But that doesn’t mean they aren’t pursuing their dreams and goals without you.

They have gathered with others, in clusters around the internet.

That’s why Audience Industries created their Clusters Marketing Plan.

Have you strategised the year plan for your business? Your niche topics, your challenges, your product launches? Have you coordinated your social media marketing around these ideas?

But most importantly have you structured your marketing so you’re always standing in front of the people who don’t know you exist now?

Chances are: no. Because we all get caught up in the daily activities that run our business. It’s time to get organized! Where do you even begin?

Start Here –> Audience Industries: Clusters

You need to get your editorial, sales, and marketing calendar all sorted so you can get ahead of new traffic for your business. So gather up your ideas, grab a pencil and your calendar, because with the Clusters curriculum we’re going to look at your business, evaluate who your audience is, how to grow it, and plan your path to success.

For marketing specialists, in-house marketing managers and marketing directors, public relations agencies, digital marketing agencies, full service agencies alike, together let’s etch out your plan, analyse the steps and plot the route. It all starts with you and your business.

Down to the details!

Here’s what Audience Industries will cover in the Clusters curriculum:

  • Start: What is your audience learning? Who are they and what are they focused on? Let’s mine this info, find partners, and learn new ways to do things.
  • Module 1: Locate the places and audiences where your message is welcome and put them on your marketing calendar
  • Module 2: Put all your notes and ideas you’ve made over the years, do the keyword research and trend analysis, and build your launch around them!
  • Module 3: Plan joint ventures into your schedule for the friends in your business niche and get both your audiences to grow.
  • Module 4: Find out what your audiences needs and wants, build it and work strategically through your marketing and editorial calendar.
  • Module 5: Don’t get wrapped up in the wrong keyword research tool. Go after the keywords you can win.
  • Module 6: 80% of your revenue stems from 20% of your efforts: find out what that 20% is and do more of it to increase your revenue.
  • Module 7: Plot the offers you’re going to make throughout the year against the demand and be smart about it-put it in your calendar!
  • Module 8: Put everything together in one place. Make room for lead time, pre-sales, pre-launch, follow-up, upsells and coordinate with your content, keywords, audience, hashtags and offers.

By the time you have completed the Clusters curriculum, you’ll have your editorial, sales, and marketing calendar set up for the whole year! You’ll be ahead of the game, just watching your new traffic take the route you pre-planned for them. Amazing!

If you haven’t been following the Audience Industries digital trail…

THE Audience Industries is coming to New Zealand and we’ve been writing all about it. They’ll be trailblazing their way across the north and south islands, spreading knowledge about how to turn your online business into a revenue generating machine. Four curricula in all, four cities, and eight days to learn how to kick your business into gear online:

  1. Sequoia – the place to begin your website marketing.  Suitable for website administrators, marketing staff and newcomers to online and digital communications. [1 May Auckland, 3 May Dunedin, 5 May Wellington]
  2. Circles – audience engagement is the only way to keep visitors coming back to your website.  What to do, how to do it and when to do it.  Suitable for marketing communication managers, public relations, agency marketers and anyone who has done the Sequoia curriculum. [4 May Dunedin, 6 May Wellington, 9 May Auckland]
  3. Clusters – once you know the techniques from Sequoia and Circles, put it into practice in a strategic year plan.  Suitable for marketing specialists, in-house marketing managers and marketing directors, public relations agencies, digital marketing agencies, full service agencies. [10 May Auckland]
  4. Escape Velocity – designed for entrepreneurs and startups, this course pulls together everything you need to drive revenue for your business from online/offline integration.  Suitable for both bootstrapping startups and established enterprise who have a goal to grow and then sell their business. [29 April Auckland]

With these curricula combined you can be the CEO of your website. Get your tickets booked now.

Know your audience better with Audience Industries Circles

Know your audience better with Audience Industries Circles

How well do you really know your audience?

Do you know what their interests are, what they want and need? Sure, we’d like to think it’s all about us and our brand. But there are strategies to reach your audience in a way that will get them engaged in you and your brand that goes beyond the surface of what you think they want from you. There are tried and true ways for you to know your audience better.

What’s your common denominator?

Find out what you have in common with your audience so you can be the brand that they trust. Engage them to keep them coming back to you. If you’re a marketing communication manager, in public relations, an agency marketer or have done the Audience Industries Sequoia curriculum, you should understand what to do, how and when you need to to make sure your audience comes back to you… every time.

Get to know your audience better with Audience Industries Circles

Audience Industries is coming to a town near you in May and are bringing Circles with them. Really good news for you. The course is broken up into 7 modules that will help you to really get to know your audience. Audience Industries wants to show you how to bring your audience to you, over and over again. Keep them coming back by speaking their language, learning their paths and optimize your ads to deliver maximum value for your site. Because we know, it’s all about the money.

Here’s what’s in store for you if you sign up for Circles:

  • Module 1: Learn what your audience has in common with you
  • Module 2: Be the brand/business that your audience trusts
  • Module 3: Find out what your audience wants and needs
  • Module 4: Break down the elements of compelling stories and apply them to YOUR story
  • Module 5: Understand what makes your audience take actions on your site and use the information for good
  • Module 6: Get the strategies that create likes, clicks, shares… real engagement on your social media channels
  • Module 7: What you should know before you optimize your ads

Sound like something your business needs?

We thought it might. That’s why founders Dan Morris and Rachel Martin are bringing Audience Industries to New Zealand for the second time. The Circles curriculum is coming to these big NZ cities this May, so book your tickets now while there’s still time:

It’s not just the Circles curriculum that’s coming to town.

If you think the Circles curriculum is good… you’re right! But Audience Industries has 3 other curricula that we think you should take a look at, too, to help you grow your business in an online world. Read more about the Audience Industries NZ Tour from Creative Agency Secrets to see just what else you can learn from Dan and Rachel. Don’t waste any more time wondering how to grow you business revenue online! Book your tickets for a city near you now.

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Let’s get serious about your online marketing programme

Do you want to make your business work? Of course you do. So get serious about your success and let’s talk about what it’s really going to take for your online marketing programme to get you the numbers you want from your website.

Audience Industries is coming to New Zealand for a second year in a row and these two international experts from the US, Dan Morris and Rachel Martin, want to sit down with you and show you what you need to know to operate your business online and make it successful.

A sneak peek of what you’ll take away from the courses: Escape Velocity

Do you know how much you make per visitor? Per pageview? How much should you really be spending on your online marketing efforts? You’ll get the tools you need to find out and take action to make your online business pump out the numbers you want to see. Set your goals and learn from Dan and Rachel just how to achieve them with Escape Velocity.

Sound like you? This is just one of four courses in the curriculum for the Audience Industries NZ tour. You want to grow your online marketing programme? This is it. Sign up for Escape Velocity in Auckland for April 29th and learn how to tighten up your goals and really reach them.

What else can you look forward to in the 2016 Audience Industries NZ tour?

  • Auckland, April 29th – Escape Velocity Curriculum

  • Auckland, May 1st – Sequoia Curriculum

  • Dunedin, May 3rd half day – Sequoia Curriculum

  • Dunedin, May 4th half day – Circles Curriculum

  • Wellington, May 5thSequoia Curriculum

  • Wellington, May 6thCircles Curriculum

  • Auckland, May 9th – Circles Curriculum

  • Auckland, May 10th – Clusters Curriculum

Click through to read about each course in depth including the curriculum.

If you’re ready for Escape Velocity, book now and ready yourself for an event that will take you straight to the heart of the 5 key metrics you need to know as a business to operate successfully online.

Is content syndication a good idea for articles?

Periodically I answer questions on www.Clarity.fm – a broking website for experts and entrepreneurs. This questioner is a startup and wants to know if having his blog articles syndicated will be helpful for his business. The answer applies to established businesses who write articles as well as startups.

The advantages of Content Syndication

I would say that it is 100% a good idea with a couple of caveats.

First, your syndication destination should already have an audience who aligns closely with your startup’s desire clients / customers.

Second, the syndicator must allow link-backs to your website.

So definitely go do it – if it builds audience with prospects and also if it can be made to drive traffic back to your website.

The key to appraising whether these things are appropriate, are all about building audience, testing the market and getting early adopters.

So consider your articles and whether a call-to-action can be added to the bottom of each one that drives the interested reader to your website. When they get there, can you capture their details by offering something to the reader?

Improving your local SEO is an important part of your business marketing.  It’s all part of Getting your website working hard for your business [there’s a free ebook telling you how].

Read more blog posts about Profile Raising by clicking the icon below. It’s one of the steps in our 8 Step Methodology 

4 Profile

Audience Industries New Zealand Tour

Audience Industries New Zealand Tour

Announcing the Audience Industries New Zealand Tour

Creative Agency Secrets is proud to be collaborating with Audience Industries for the second year running! Together with founders Dan Morris and Rachel Martin we’ll be running an 8 date tour, making stops in Auckland, Dunedin and Wellington, learning how to drive online business success.

Learn how to grow revenue with your best tool: YOUR website!

Find out how to build new revenue streams and grow audience engagement with your website with the leading edge of best practice with these two leading practitioners. Here’s a taste of what’s in store for you when you attend Audience Industries:

  • Audience engagement with community marketing
  • Persuasion and action techniques
  • How to tell a story (that people WANT to read)
  • Using data dashboards to improve conversions
  • The copywriting words that create engagement
  • How to use custom sidebars to optimise your adverts
  • A YouTube strategy to keep viewers on your videos

Get past using buzz phrases and marketing hype! You’ll learn practical solutions that you can use immediately.

Want to find out more?

Read all 4 curriculum options in detail!

We know these techniques work, and you will learn the practical solutions directly from expert, knowledgeable technicians. Don’t believe us? Look at just a couple of the testimonials we captured from last year’s attendees:

Rachel and Dan have a really lovely style and they have ‘been there and done that’ so they are talking from experience.  They’re constantly tweaking their own approach and there is an emphasis on practical application. I found them very generous with their information. No holding back.

They were genuinely concerned about the group getting the information and being able to use it.  They wanted everyone to succeed and it’s unusual to find that in presenters.

They want the whole sector to grow.  Very personable, nice and the information was extremely useful and It was easy into put into practice.  

Jayne Richardson, @jreltd, Auckland attendee 2015

Book your ticket now

  • Auckland – April 29th – Escape Velocity Curriculum
  • Auckland – May 1st – Sequoia Curriculum
  • Dunedin, May 3rd half day – Sequoia Curriculum
  • Dunedin May 4th half day – Circles Curriculum
  • Wellington – May 5th – Sequoia Curriculum
  • Wellington May 6th – Circles Curriculum
  • Auckland – May 9th – Circles Curriculum
  • Auckland – May 10th – Clusters Curriculum

Get details on the detailed curriculum of what you will learn at each event.

We’re offering single-day tickets, or get a SPECIAL for two dates in one city.

Don’t miss out on the Audience Industries New Zealand Tour! Dan and Rachel will teach you the tools so you will become the CEO of your website.

 

Business Relaunch

Business not working effectively? Have you considered a business relaunch?

If your business isn’t working as effectively as it once was, a business relaunch might be for you. Relaunching a business is a proactive decision taken to ensure that your business stays relevant and engaging in this new fast-paced, dog eat dog world. If a business is relaunched successfully, it can shed its old, ineffective face – and usher in it’s new, more successful era. Here are our tips for business relaunch, to make sure you nail it.

Our Tips for a Successful Business Relaunch

Do Your Homework

The first step of any major change is to work out what isn’t working. Analyse your business, and work out what was effective, and what wasn’t. Recruit someone to give you a hand with this; preferably someone unbiased who won’t sugar coat the truth. From here, go deeper and work out why your business wasn’t working; have your customers changed? Has your market changed? Is your product still what it once was? This is the defining moment of a relaunch decision – carry it out accordingly! Having extensive knowledge of both your own business and the wider market is key to a successful relaunch.

Learn from your Mistakes

Now that you know what wasn’t working and why, it is time to make some changes. In front of you there are two ‘piles’: the good things and the bad. Keep the good things – be it your software, product, or even your business cards, and take the lessons from the bad things. These lessons are the most important part of a relaunch – learn from, and don’t forget them. Make positive decisions based on what you learned – this is where your business has its grand rebirth – it is a landmark moment. You have an effective business again – go you.

Spread the Good Word

Now you effectively have a new business – but no one knows about it. This is your time to share your business with the world (again). If you can signal the relaunch of your business with an event, and promote it in such way as to get people talking about it, you’ll put yourself in a strong position to start well. Your main aim here is not only to promote your business, but also to differentiate it and shed the image of the old one. If you can express the fact that your business is leaner, meaner, (maybe cleaner and greener), and here to stay – then you might be onto a winner.

Want to read more?

This article focuses on business relaunch options, and introduces the concept of pivoting your business
While slightly older, this article shares some fantastic war stories of businesses that have relaunched.
Look here for a quick relaunching guide from Marketing Donut.