On behalf of a client we're hiring a Business Development Assistant position. Ideal first job for someone wanting a career in sales /biz dev for marketing agencies. The job will start with three months training and mentoring with me, Rebecca Caroe and then a permanent post will be offered if the training has been [...]
A case study showing how to find new prospects for your service using social media.
Here's a nice example of Twitter working for me.
I wrote a blog post about creative agencies not using marketing tools for their own marketing
I put it up on Twitter
It was picked up by people who read my Twitter stream www.twitter.com/rebeccacaroe
They valued [...]
Continue reading about Using Twitter for Business Development…. part 3
Agencies in the UK don't use Web 2.0 for their own marketing. I started writing on this subject in 2007. Actually very instructive going back through my archive for references. Here are the main ones that I found. Read the research paper exec summary if you do nothing else…
Web adoption rates for agencies (March [...]
Continue reading about Marketers STILL don’t do web 2.0 stuff for their own agency
I wrote a piece back in May about an event hosted by Channel 4 and Sport England on how to use social media for grass roots sport communication.
The Image by Leo Reynolds via Flickr and so I am re-linking to the article in case you want an update.
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Continue reading about Sport marketing – update on earlier thread
I Twittered this, but thought it so important that I have put it up here as well.
Chris Brogan linked to this Constructing Social site.
Constructing Social is a project begun by Colin Browning to provide a resource to those that are constructing and architecting social media sites.
There is a list of categories under which you can [...]
Continue reading about Are you a social media design agency?
From time to time I get work with a mergers and acquisitions company and today I've had an email from them asking for my help.
If you ever come across, or know of, a small brand/packaging focused company, or unit, or team, who would be up for a discussion do let me know. I have a [...]
Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions).
Bloggers reactions: FreshNetworks' Helen Trim
Charlie Robertson of Red Spider
Quentin Boyes of Honeycomb Software
Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception.
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Continue reading about Videos from event, “Should Brands be Broadcasters?”
Thanks to Nico Macdonald for inviting me to chair two sessions at his Media Futures Conference next week.
I am going to be up there with Alex McKie and the guys from Plot…. Wicked!
11.00: Research in the real world – Alex McKie
11:30: Meet the people formerly known as… users – Gill Wildman and [...]
I am hosting my third breakfast event. "Should Brands be Broadcasters?" on Wednesday 18th June, 2008 at One Alfred Place
I run these breakfasts in order to showcase new ideas and innovative marketing thinking. Past speakers include Adriana Lukas on Social Media and Mark McGuinnes s on the Enneagram.
Three speakers will give their unique points [...]
Continue reading about Come to Breakfast and debate “Should Brands be Broadcasters?”
Dick Stroud of consultancy 20Plus30
5 things all digital agencies should know about aging
1 – when working for a client consider whether their product is age- neutral or not. Sites tend to get optimised for a younger age group.
2 – Age is not a good proxy for behaviour. The default is we are all age-neutral until [...]
Continue reading about MNK event on “coming of Age” marketing to older people
