Writing a cold email introduction

Estimated reading time: 1 min

Copywriting for new business development involves meeting and starting conversations with new people all the time.

Sometimes, you have to write to someone you don’t already know and this is called “a cold” email.

I just received this one – and I think it’s quite good.

Hi Rebecca,
I bet you’re inundated with emails so I’ll make it quick.
I’d like to write some free killer content guides for Start-up Marketing software for your blog.
Here’s an example of my writing style. I write content that sells:
I’ve written for Huff Po, Social Media Explorer, Creative Bloq and I’m writing for Mens Health atm.
Let me know if you’re interested and I can send over some article ideas for you to review!
Kind Regards
David Duncan,
Social Search Consultant,
Here’s what I like about the message
  1. it’s short.
  2. it opens with a statement to make me empathise with the writer
  3. it comes straight to the point and makes the offer in line 3
  4. the reassurance about the author’s skill is designed for a business reader (like me)

There’s only one thing wrong with it.

The link to the article is NOT actually authored by David Duncan – it’s by his boss.


4 replies
  1. RK
    RK says:

    Hello Rebecca,

    This is RK iam a freelance Lead Generation consultant based of india. I would like to learn more on introduction through cold mail, i see response in the ratio 50/10 email responses, i would like to increase the number of reply.

    Kindly guide.

    Best Regards,


    • Rebecca Caroe
      Rebecca Caroe says:

      RK – the ratio you get sounds very good. The best way to increase the number of positive replies is this
      1 – create two versions of your message.
      2 – split your list into 100 emails. Make two lists of 50 names – send the first version to the first 50 of the list and the second version to the rest.
      3 – count the results from each
      4 – the one with the best results is what you should use for the rest of your mailing list.

      This is called “split testing”.

      Good luck

  2. kunal
    kunal says:

    Hi Rebecca Caroe,

    This is kunal from india, we are an advertising start-up, i want ad agencies to do tie up with me.
    what mail shall i send to such agencies?

    Kindly guide.
    Best Regards.
    Kunal D.


Trackbacks & Pingbacks

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.