Cold calling – The folly of pre-mailing Recently I was asked how would I write an introductory letter to send prior to cold calling? My answer “I wouldn’t”. Reasons to write There are a couple of key reasons people send an introductory letter: They believe it will be read and as a result the prospect [...]








A quick survey 1 – What are the top 3 things a business owner should be looking out for to signal the recession impacting his business? 2 – What metrics would you track closely? 3 – What is your favourite ‘recession survival’ strategy that has worked for you in the past?