This photo was shared by the famous author, Susan Cain. She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]
The power of New Zealand business as an engine for economic growth lies mainly in mid-sized businesses. These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]
I got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]
Today I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons. My first view is that more advertising / publicity is probably not the reason. I think that it’s more to do with the offer, the positioning, the brand promise and […]
Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
Early birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]