Custom 404 pages are a great sign to your readers that you are engaged with your website and want to be helpful.
Here is a sample text I wrote for a client
Custom 404 page text
Oops! That seems to be a broken link.
If you have the time or inclination – please tell us the page it was on by sending us an email. [link Sendto: firstname.lastname@example.org Subject: Broken Link on Website]
Maybe you are looking for something like
- Our Services [link to services summary page]
- Our Shop [link to shop page]
- Something else? Contact us [link to contact page]
Add a lightly humorous image – something to show that you thought about it.
I have chosen a capsize image for a watersport brand, a broken stick for a gifts company and a sad looking person for a consultancy firm.
Get on it now….