Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt. Copyblogger Media is running an event and…. well you work out why you think they needed to write this message. Use the same paragraph topics if you need to use a similar tactic to fill your event with […]
We’ve been researching sliders on website home pages for a client. His designer has come up with two website layouts and one includes a slider. My instincts say “don’t do it” but I need justification. My search shows up four great articles – note most of them recommend alternatives and all of them say that […]
I am working with a newly freelance graphic designer and am introducing her to possible clients. This is the email she sent to follow up on one introduction and I just had to edit the text. An introduction is the MOST favourable way of getting a new business face to face meeting. These folks won’t […]
Here in New Zealand giving a personal referral introduction for new clients is common. And recently I asked for help with some financial advice. I was given three names. Then I hit a wall. None of the firms had the personal contact details of their team on the website. Two people had Linked In profiles […]
I listened to the FIR podcast #790 and found that Cluetrain has been updated! New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below] Oh, and also pay attention to number 100 You want to know what to buy? The business that makes an object of desire is now […]
It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond. Here’s a great tip – don’t ask for what you want. Yes, seriously, don’t. I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s […]
I’m a digital abstract New Zealand artist. I do paintings in digital form then get them printed onto canvas. I’m trying to look for an Art Manager or Art Agent to help me to promote and sell my art. Do you know of anyone that will be able to help me grow my business? Thanks […]
A new startup business in Myanmar (Burma) contacted us asking How to promote small business for women who live in villages doing sewing They sell to both tourists and local Burmese customers. Marketing to the sales channel The main challenge here for the women is that they are a disparate group and so clubbing together […]
This week has been spent writing direct response emails for client campaigns. And so it was delightful to receive one which has a really awesome subject line. You may want to emulate it. What a timely question! This week I am doing the business planning for Creative Agency secrets during 2015. And so yes, […]