We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
We’ve changed our website home page. It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]
Today I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]
Matt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]
Are you a tradesman – plumber, electrician, carpenter, builder – and want to do some marketing to get more customers? We had a meeting today with a new client and talked about marketing. The 3 Marketing Tools a Tradesman business needs There are lots of choices in marketing, but for a tradesman’s business, there are […]
I’d like to keep track of projects, editing, and version control as simply as possible. I see a zillion tools and possibilities, just want something simple and reliable. Focus on having one place for your editorial work schedule. We use teamwork.com for our project planning – but other solutions include Trello and Basecamp. Set in […]
A prospect has asked us a question: What should be the best approach to winning customers in this new role of a business director? My answer is short Find out what methods worked best in the recent past. Appraise the past 2 years of new business wins (if B2B) or past 4 months (if B2C) and […]
Copyblogger published a great infographic and detailed survey on what people thought native advertising is all about. And we did our own mini version for respondents in New Zealand. Whether you fall into the “I know it” or the “I know nothing” group, we would love to get you along to contribute to the debate […]
A Question we answered on Clarity.fm. We recently launched content creation services. (Article creation, infographic design, etc) We have 3 funded startups that we currently work with. Acquired through my network. How can I get more, what would be the best way to do this? Have a solid new business development process and an […]