Many businesses use direct email and purchased mailing lists for new business development. It’s a tried and tested technique. But it only works when you have a VERY compelling and well-written message. Here’s an example we received Would you like to have just one invoice to pay every month for all of you property maintenance? […]
Whether you are a young entrepreneur looking to venture out into the world of small business, or you are a high level marketing firm, you need to fully comprehend the ins and outs of basic marketing and law. It’s important to know what will get you (or your clients) in hot water, or even worse, put […]
Jenene has an enviable track record as an internet entrepreneur. What made you pick the internet The first part was to be young enough – when I first went into this space I was a teen, it was a natural part of where things were going. For years I’ve used the descriptor if you’re on the […]
We got this question from an SEO agency who works on a client and thought that our answer might be useful to others. These services are mass email sending programs – each has different features and applications. Creative Agency Secrets uses FeedBlitz….. Firstly because they did RSS to email first before others offered the service. […]
Vinay Bhagat, TrustRadius Image via CrunchBase We were lucky to find out about TrustRadius the enterprise software comparison site founded by Vinay Bhagat Image via CrunchBase through a search we were doing for clients. As a result, we got in touch with them and secured an interview. Why did you start TrustRadius? We’re trying to […]
We advised a client today about how to make 3 improvements to their proposal ending texts. Writing a descriptive of your service or product and pricing it is only part of the new business development process. It is essential that it leads to a next step to keep the discussion going and lead towards a […]
I was at a networking event yesterday and the Sales Lady from Facebook New Zealand was presenting. She made this statement Google is advertising around intent; Facebook is about demand generation And it started me thinking. Google – yes I get it – the intent is shown by your search string. Facebook’s claim is harder […]
Getting in front of the people you want to sell to is difficult. Hell, we even wrote a how to manual about ways to research and find contact details of people online. GoHachi threatens to make this history with its network-of-networks approach to business referrals and introductory sales. I was an early beta tester and […]
Copywriting for new business development involves meeting and starting conversations with new people all the time. Sometimes, you have to write to someone you don’t already know and this is called “a cold” email. I just received this one – and I think it’s quite good. Hi Rebecca, I bet you’re inundated with emails […]