New Search

If you are not happy with the results below please do another search

43 search results for: copywriting

19

Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]

20

Anatomy of effective cold direct mail

I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name.  Implies a purchased list rather than an opted in CRM database.] In case […]

21

Business positioning – do this

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]

22

A nicely written GDPR email

Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected.  But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below.  Here is my analysis of why it’s […]

24

Internship experience at Creative Agency Secrets – John White

Hi, my name is John White and I am currently a university student majoring in Marketing and International Business. This summer, I had the privilege to be the latest intern for Creative Agency Secrets and I am grateful that I chose to do it. The motivation behind working as an intern here was to gain […]