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43 search results for: copywriting

19

Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]

20

Anatomy of effective cold direct mail

I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name.  Implies a purchased list rather than an opted in CRM database.] In case […]

21

Business positioning – do this

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]

22

A nicely written GDPR email

Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected.  But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below.  Here is my analysis of why it’s […]

23

Four Major Mistakes You Don’t Want To Make With Product Landing Pages

Designing a landing page is no easy task. There are many moving parts to consider, including copywriting, design, social media, and CTA placement. And with so many decisions to make (both big and small), it’s no wonder that mistakes can easily occur. In many cases, business owners fail to take the proper precautions to ensure […]

24

Internship experience at Creative Agency Secrets – John White

Hi, my name is John White and I am currently a university student majoring in Marketing and International Business. This summer, I had the privilege to be the latest intern for Creative Agency Secrets and I am grateful that I chose to do it. The motivation behind working as an intern here was to gain […]

25

My Internship Experience at Creative Agency Secrets — Abigail Mok

Hello my name is Abigail. I am a recent Commerce graduate with a major of Marketing and Information Systems. For the past month, I had the privilege to intern at Creative Agency Secrets. I am sad to bid farewell but I am glad that it has been an incredible month working with Rebecca, Conrado, and Tabhitha. I […]

26

My Internship Experience at Creative Agency Secrets — Antoinette Nguyen

Hello, my name is Antoinette Nguyen and I am the latest intern for Creative Agency Secrets. After spending two months here in New Zealand, I’ll be heading back to California to finish my final year of university. I’m grateful for all the learning opportunities I’ve been afforded from working at a marketing agency, and have […]

27

How to hire any expert e.g. a website developer

It’s really easy to find a specialist supplier.  It’s really difficult to find out if they are any good at that specialism.  Especially when it is in an area that you know nothing about. Giving a keynote speech to an industry group recently I was stunned to find how many felt that they did not have […]