Three audiences, niche brand positioning

Business positioning – do this

Estimated reading time: 2 min

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical.

I was asked by a client to provide examples of marketing agencies who have good positioning on their websites.

Do you agree with my picks?

Good brand positioning copywriting

https://www.disruptiveunicorns.com/ We specialise in inbound marketing and lead generation on the HubSpot platform. Using design thinking, we help businesses scale in a sustainable growth manner.

One way to find out if you don’t want to work with them, is to re-write their offer in the negative. So if I don’t want inbound and lead generation – don’t go here. If I’m not using Hubspot I probably won’t get well-served either.

https://www.digitalmarketer.com/ Tools and Trainings for Digital Marketers

If I’m not a digital marketer needing tools or training – go away.

Below that they have 3 audiences identified – Teams, Marketers and Agencies so they offer further refinement of tools and training offers.

Digital marketer three audiences and offerings aligned to different brand needs,
Digital Marketer agency audiences

https://spur.co.nz/ Creating live experiences that build brand love. We are a full service live-marketing agency. Our areas of expertise include sponsorship, experiential marketing, corporate events and promotional staffing.
We connect brands to people to 
create brand love.

So if I don’t want a live experience – go elsewhere. Using the bold words allows speed reading to focus in on key services and skills. The “Brand Love” message is lovely and slightly fluffy – who doesn’t want this for their brand?

And just for the contrast here’s one which is too broad in its positioning and non-specific in its offer https://www.interactivesponsor.com/

Which niche suits your brand?

Finding your audience and positioning your business to align is not something to do once and leave. The business world changes frequently and so fine-tuning your language, offering and audience is a useful exercise.

Remember – excluding prospects who don’t fit your ideal customer persona is important too.

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