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SaaS affiliate marketing

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If you are marketing a SaaS product you should totally consider two types of marketing

  1. Channel partners
  2. Affiliate sales

There’s a difference although they can overlap.

A channel partner is a business who has a similar customer base but is selling something different but complementary to yours. They are motivated to sell your SaaS because it enhances their product or service.

Affiliate sales are from businesses who have a similar customer base but is in need of an upsell, a new income stream, or a “way in” to a new customer. And so they promote your SaaS alongside their own business. Frequently these are firms with a good audience or mailing list which they want to monetise.

Affiliate services

There are many businesses offering to run the affiliate sales for you – most handle creating unique URLs and tracking conversions for your affiliate partners. They should also handle the payouts to your affiliates.
Here are several for you to research.
  • https://www.tune.com/
  • https://www.shareasale.com/info/pricing-merchants/
  • https://www.awin.com/gb
  • https://www.digistore24.com/
And here’s a How to create an affiliate program guide written by an affiliate marketing platform – Clickbank. A tad self-serving but useful as a checklist.
I attended Traffic And Conversion Summit 2021 and Thomas McMahon of Clickbank did a useful talk on how to recruit affiliates and build a landing page for them. My notes include screen grabs of his talk.
Enjoy.

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How Online Fantasy Sports Companies Market Their Platforms?

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Online fantasy sports are experiencing huge growth and are even rivaling online betting platforms. For those who don’t know, online fantasy sports platforms allow users to create fantasy sports teams and join competitions to potentially win cash prizes.

For example, users can create their own NBA basketball lineup packed full of stars such as LeBron James, Stephen Curry and Kyrie Irving, and then enter a league against other players to see how their teams match up. As the real life result roll in, scores are calculated based on your team selection, and your league standing is based on this score.

Due to the huge boost in popularity of online fantasy sports, their marketing techniques have had to improve and diversify. Popular platforms such as DraftKings, FanDuel, and PlayOn have to compete with each other and try to bring in customers through clever marketing. DraftKings is currently on top, with bettingsites.me.uk reporting that 50.6% of all players currently use the app.

Social media are playing a huge role in fantasy sports marketing. Both FanDuel and DraftKings have a huge following on Twitter, for example (FanDuel – 212k followers, DraftKings – 244k followers), and use this network to post game highlights and interact with customers.

If you scroll through DraftKings’ Twitter feed, you can see it posting videos of MLB games and clips, uploading player profiles of top sporting personalities such as Cristiano Ronaldo, and even cheat sheets to help its user base improve their fantasy teams.

FanDuel alternatively regularly post WNBA highlights, show awesome MLB home runs, and also funny sports bloopers and memes. All of this gives content to its users and helps get them excited about the world of sport, as well as encourage interaction with their respective fantasy sports platforms.

Affiliate marketing is also hugely important for online fantasy sports platforms. Both DraftKings and FanDuel operate an affiliate program through which customers can gain commissions. In essence, a customer promotes the fantasy sports platform by using a special hyperlink. If someone clicks on this hyperlink and registers an account, the customer gains a small fee.

This is a clever form of marketing. The fantasy sports platform doesn’t really have to do anything and it benefits from increased exposure and more customers; all it has to give in return is a small percentage fee.

These are just two examples of fantasy sports marketing and there are many more. It is clear that marketing plays an important role in the promotion of fantasy sports and that it allows platforms such as DraftKings and FanDuel to gain a competitive edge in this ever increasing market.

The infographic below offers further insight into the world of fantasy sports:

 

 

 

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